Very odd runup in stock price with a concurrently

Very odd runup in stock price with a concurrently large increase in volume. There appears to be no fundamental reason for this exuberance. My very small internet inquiry landed on a few msg boards with members spouting the typical wildly ranging opinions and conspiracy theories. The most helpful, in my opinion, is that Marketbeat reported a huge and increasing spike in short selling. This runup has the marks of profiteering and a siezing by some to grab the opportunity to drive this company into the ground.