I count 6 promo videos on TikTok alone for Zesty P
Post# of 32626
https://www.tiktok.com/@zesty.paws
That would be 6 in just two weeks. Basically one per event as they had 6 events
Are they running paid ads? idk, but I see them coming up on my feed either way.
Take a look at the views these videos are getting. One with over 5K views.
When I watched one event this week, they had over 16K viewers within the first hour of a 3 hour event.
Now here comes the speculation...
Zesty has 143.8K Followers now. How many did they have 3 weeks ago and what was the impact after doing six 3 hour events. A lot of people were liking in the events.
Maybe VERB realized there is more opportunity and value working with brands that already have a substantial following on social media rather than companies that have 5K followers as it's easier to gain and audience. At any given time, there were between 100-400 viewers on the Zesty event. Keep in mind the nature of TT, people come and go. Hopefully Come, By Something and Go. Maybe the China trip was a key to unlocking access to bigger brands as Zesty is owned by a Chinese company so that seems like a connection to the trip.
So how many other companies is Verb working with like Zesty? How much revenue can be gained from working with a company like Zesty. Those questions will need to be addressed sooner than later.