Sony Announces Creation of Web3 Division Sony B
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Sony Block Solutions Labs Pte. Ltd has collaborated with Startale Labs to launch a dedicated Web3 division called “Soneium” blockchain. This blockchain is intended to appeal to various developers both domestically and internationally in various sectors, including the government and gaming, among others. Soneium blockchain, which was launched on Aug. 23, 2024, will mark a significant milestone for Sony to embrace decentralized solutions. In a press release, Sony adds that users can easily access Soneium through apps which are integrated with its network.
The initiative is meant to help everyday consumers enjoy the power of blockchain according to Jun Watanabe, chair of Sony Block Solutions Labs. Soneium leverages Optimism’s OP Stack to support Ethereum Virtual Machine (EVM) smart contracts, enabling support for a broad spectrum of decentralized applications (dApps).
For developers and creators planning to use Soneium, these tools and environments have been made easy to use, efficient and cost effective. The company also plans to introduce Soneium “testnet” technology for app developers to help them co-create apps with developers both in and out of Sony Group.
However, Sony’s part in Web3 is more than just technological advancement. The collaboration is a strategic move to take advantage of the company’s various distribution channels and its positions in the mainstream consumer markets. Sota Watanabe, director of Sony SBL and founder of Astar Network, noted that Sony’s existing user base provides a distinctive chance to bring Web3 technologies to a wider audience.
Sony and Singapore-based Startale Labs jointly announced that the Soneium testnet would be offered through a partnership with Astar’s zkEVM network. This network will make use of the ASTR token, a critical asset within its ecosystem that will enhance Soneium’s framework and expand its applications in the Web3 ecosystem. Once this announcement was made, there was a 6% upward move for the token in under two hours.
In addition to Astar, the new Web3 division will support Circle’s USDC stablecoin, Chainlink’s cross-chain interoperability solutions, Alchemy’s developer tools and the Graph’s on-chain data services. These integrations will solidify Soneium’s position as a strong contender in the Web3 arena. Sony SBL shared that it is capable of exposing new users to decentralized solutions through a massive distribution network and penetration of mainstream consumer markets.
All in all, Sony Group’s partnership with Startale Labs to create a Soneium network represents the beginning of a new era. The company is proving that it is embracing blockchain and decentralization, as well as setting the stage for the future of digital innovation.
As more legacy companies such as Sony join the Web3 world, they are likely to increase the rate at which beneficial Web3 solutions become available to various enterprises, such as NextPlat Corp. (NASDAQ: NXPL) (NASDAQ: NXPLW) and others seeking advanced solutions to customer needs.
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