WHAT IS A SMEAR CAMPAIGN? A smear campaign is a
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A smear campaign is an effort to damage someone’s or some entity's reputation, to undermine their credibility and the public’s trust in them, to intimidate them or even to silence their work altogether. It is done by disseminating damaging propaganda that most often avoids a substantive critique of the actual work of the target or any relevant public interest - instead attacks the victim personally or broadly smears or completely misrepresents what they do. This is done through ad hominem attacks that might make use of distorted imagery or quotations taken out of context.
WHAT IS A NARCISSIST SMEAR CAMPAIGN?
A narcissist smear campaign is when a person with narcissistic traits or narcissistic personality disorder (NPD) uses manipulative tactics to attack someone’s character. They often do this by spreading false or exaggerated information to:
mutual friends or acquaintances
family
colleagues
online communities
The narcissist’s goal is to undermine the target's credibility and damage their reputation and relationships. This typically serves to elevate the narcissist’s own status or to retaliate against perceived slights (ie losing your ar$e and then blaming everyone else but yourself for being a shite investor!).