13 Top Marketing Stocks in 2024 https://spaceco
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Posted On: 06/18/2024 10:24:56 AM
13 Top Marketing Stocks in 2024
https://spacecoastdaily.com/2024/06/13-top-ma...s-in-2024/
The advertising and marketing industry is a cornerstone of the economy, propelling growth, sparking innovation, and enhancing market efficiency. According to Solomon Partners, global advertising growth for 2024 is projected to range from 4.6% to 7.2%, significantly higher than the 2% to 5% anticipated for 2023.
Major growth drivers include the Paris Olympics and the US elections. The highest year-over-year ad spending growth is expected in out-of-home advertising at 7.2%, followed by digital ad spending at 6.3%. However, print ad spending is expected to decline by 4.6%.
1. Meta Platforms, Inc. (NASDAQ: META)
Meta Platforms, Inc. has shown a robust performance in its digital advertisement segment. The company reported an EPS of $4.71 for Q1 2024, beating forecasts by $0.39. Revenue surged 27% year-over-year to $36.46 billion. The number of ad impressions across Meta’s Family of Apps increased by 20%, and the average price per ad rose by 6%. CEO Mark Zuckerberg emphasized the integration of AI in their ad business, enhancing app engagement and delivering more value to advertisers.
2. Bright Mountain Media, Inc. (BMTM)
Bright Mountain Media, Inc. has had an outstanding Q2 2024, with a remarkable increase in its stock price. The company, a global holding entity with investments in digital publishing, advertising technology, consumer insights, and creative media services, announced significant financial results for Q1 2024.
Revenue: Increased by $10.9 million to $12.4 million compared to $1.5 million for Q1 2023.
Gross Margin: Increased by $2.6 million to $3.1 million compared to $528,000 for Q1 2023.
Advertising Technology Revenue: Approximately $2.6 million.
Consumer Insights Revenue: Approximately $6.7 million.
CEO Matt Drinkwater attributed the success to the integration of new businesses and the strategic focus on leveraging data assets from their market research division to drive growth. This integration, combined with cost reduction efforts, has positioned Bright Mountain Media to continue expanding its advertising services and delivering high returns on advertising spend.
Douglas Baker, CEO of OTC PR Group, which represents Bright Mountain Media in the press, stated, “The impressive financial performance of Bright Mountain Media underscores the effectiveness of their strategic initiatives and the robust growth potential in their advertising technology and consumer insights divisions.”
3. Amazon.com, Inc. (NASDAQ: AMZN)
Amazon.com, Inc., primarily an e-commerce giant, has seen significant growth in its advertising business. For Q1 2024, Amazon reported an EPS of $1.13, beating expectations by $0.30. Revenue rose 12.5% year-over-year to $143.3 billion. Notably, the company’s advertising revenue jumped 24% to $11.8 billion. CEO Andy Jassy highlighted the success of sponsored products and the potential of Prime Video ads to link streaming TV advertising to business outcomes.
4. Criteo S.A. (NASDAQ: CRTO)
Criteo S.A., based in France, provides marketing and monetization services including contextual and video advertising. The company’s Q1 2024 earnings included a non-GAAP EPS of $0.80 and revenue of $450 million. Hedge fund interest in Criteo remains strong, with 15 funds holding stakes worth $288.761 million. Criteo’s average analyst price target suggests a 12.57% upside, making it a compelling investment.
5. Alphabet Inc. (NASDAQ: GOOG)
Alphabet Inc., the parent company of Google, posted a strong Q1 2024 with an EPS of $1.89, exceeding estimates by $0.38. The company’s revenue increased by 15.4% year-over-year to $80.54 billion. Google’s advertising segment generated $61.66 billion, and YouTube ads brought in $8.09 billion. CEO Sundar Pichai highlighted the role of AI in enhancing ad performance and cloud services, pointing to significant growth opportunities.
6. Perion Network Ltd. (NASDAQ: PERI)
Perion Network Ltd., an Israeli digital advertising solutions provider, reported Q1 2024 earnings with a non-GAAP EPS of $0.44 and revenue of $157.8 million, surpassing estimates. The company’s average price target indicates a 27.66% upside, driven by its innovative advertising solutions and strong financial performance.
7. Ziff Davis, Inc. (NASDAQ: ZD)
Ziff Davis, Inc. is a digital media and internet company known for its marketing services. The company reported a Q1 2024 non-GAAP EPS of $1.27 and revenue of $314.5 million. With an average analyst price target upside of 42.48%, Ziff Davis is a top pick for investors. The company’s strategic focus on digital media and performance marketing positions it for continued growth.
8. LiveRamp Holdings, Inc. (NYSE: RAMP)
LiveRamp Holdings, Inc. operates a marketing technology platform offering people-based marketing solutions. The company’s stock has seen a 34.24% gain over the past year, with an average analyst price target suggesting a 43.39% upside. LiveRamp’s trailing twelve-month EPS growth of 87.35% underscores its strong financial performance and growth potential.
9. National CineMedia, Inc. (NASDAQ: NCMI)
National CineMedia, Inc. runs a cinema advertising network and reported Q1 2024 earnings with a non-GAAP EPS of -$0.19 and revenue of $37.4 million, growing by 7.2% year-over-year. With a 33.04% average price target upside, National CineMedia is poised for growth, driven by its unique position in the entertainment advertising market.
10. Integral Ad Science Holding Corp. (NASDAQ: IAS)
Integral Ad Science is a global leader in digital ad verification, offering solutions to ensure ad viewability and brand safety. The company’s innovative technology and strong market position make it a valuable addition to any portfolio focused on marketing stocks.
11. Nexxen International Ltd. (NASDAQ: NEXN)
Nexxen International provides comprehensive advertising solutions, including programmatic buying and advanced analytics. The company’s commitment to leveraging cutting-edge technology positions it well for future growth, with analysts predicting significant upside potential.
12. Boston Omaha Corporation (NYSE: BOC)
Boston Omaha Corporation is involved in a diverse range of businesses, including advertising and insurance. The company’s strategic investments and robust financial health make it a top contender in the marketing and advertising sector.
13. The Trade Desk, Inc. (NASDAQ: TTD)
The Trade Desk, Inc. offers a cloud-based platform for marketers to manage digital advertising campaigns. The company’s stock is well-regarded among hedge funds, with 41 funds holding positions valued at $1.31 billion as of Q4 2023. RBC Capital recently raised the price target for The Trade Desk to $110 from $105, highlighting its strong performance and potential for future growth.
Conclusion
The advertising and marketing industry is poised for significant growth in 2024, driven by key events such as the Paris Olympics and the US elections. With digital ad spending expected to rise by 6.3% and out-of-home advertising by 7.2%, companies in this sector have substantial opportunities for revenue growth. The integration of AI technologies, as emphasized by leaders like Meta’s Mark Zuckerberg and Alphabet’s Sundar Pichai, is set to revolutionize ad engagement and efficiency. This evolving landscape presents promising prospects for investors, making stocks like Meta Platforms, The Trade Desk, Amazon, and Bright Mountain Media compelling options for those looking to capitalize on the sector’s upward trajectory.
https://spacecoastdaily.com/2024/06/13-top-ma...s-in-2024/
The advertising and marketing industry is a cornerstone of the economy, propelling growth, sparking innovation, and enhancing market efficiency. According to Solomon Partners, global advertising growth for 2024 is projected to range from 4.6% to 7.2%, significantly higher than the 2% to 5% anticipated for 2023.
Major growth drivers include the Paris Olympics and the US elections. The highest year-over-year ad spending growth is expected in out-of-home advertising at 7.2%, followed by digital ad spending at 6.3%. However, print ad spending is expected to decline by 4.6%.
1. Meta Platforms, Inc. (NASDAQ: META)
Meta Platforms, Inc. has shown a robust performance in its digital advertisement segment. The company reported an EPS of $4.71 for Q1 2024, beating forecasts by $0.39. Revenue surged 27% year-over-year to $36.46 billion. The number of ad impressions across Meta’s Family of Apps increased by 20%, and the average price per ad rose by 6%. CEO Mark Zuckerberg emphasized the integration of AI in their ad business, enhancing app engagement and delivering more value to advertisers.
2. Bright Mountain Media, Inc. (BMTM)
Bright Mountain Media, Inc. has had an outstanding Q2 2024, with a remarkable increase in its stock price. The company, a global holding entity with investments in digital publishing, advertising technology, consumer insights, and creative media services, announced significant financial results for Q1 2024.
Revenue: Increased by $10.9 million to $12.4 million compared to $1.5 million for Q1 2023.
Gross Margin: Increased by $2.6 million to $3.1 million compared to $528,000 for Q1 2023.
Advertising Technology Revenue: Approximately $2.6 million.
Consumer Insights Revenue: Approximately $6.7 million.
CEO Matt Drinkwater attributed the success to the integration of new businesses and the strategic focus on leveraging data assets from their market research division to drive growth. This integration, combined with cost reduction efforts, has positioned Bright Mountain Media to continue expanding its advertising services and delivering high returns on advertising spend.
Douglas Baker, CEO of OTC PR Group, which represents Bright Mountain Media in the press, stated, “The impressive financial performance of Bright Mountain Media underscores the effectiveness of their strategic initiatives and the robust growth potential in their advertising technology and consumer insights divisions.”
3. Amazon.com, Inc. (NASDAQ: AMZN)
Amazon.com, Inc., primarily an e-commerce giant, has seen significant growth in its advertising business. For Q1 2024, Amazon reported an EPS of $1.13, beating expectations by $0.30. Revenue rose 12.5% year-over-year to $143.3 billion. Notably, the company’s advertising revenue jumped 24% to $11.8 billion. CEO Andy Jassy highlighted the success of sponsored products and the potential of Prime Video ads to link streaming TV advertising to business outcomes.
4. Criteo S.A. (NASDAQ: CRTO)
Criteo S.A., based in France, provides marketing and monetization services including contextual and video advertising. The company’s Q1 2024 earnings included a non-GAAP EPS of $0.80 and revenue of $450 million. Hedge fund interest in Criteo remains strong, with 15 funds holding stakes worth $288.761 million. Criteo’s average analyst price target suggests a 12.57% upside, making it a compelling investment.
5. Alphabet Inc. (NASDAQ: GOOG)
Alphabet Inc., the parent company of Google, posted a strong Q1 2024 with an EPS of $1.89, exceeding estimates by $0.38. The company’s revenue increased by 15.4% year-over-year to $80.54 billion. Google’s advertising segment generated $61.66 billion, and YouTube ads brought in $8.09 billion. CEO Sundar Pichai highlighted the role of AI in enhancing ad performance and cloud services, pointing to significant growth opportunities.
6. Perion Network Ltd. (NASDAQ: PERI)
Perion Network Ltd., an Israeli digital advertising solutions provider, reported Q1 2024 earnings with a non-GAAP EPS of $0.44 and revenue of $157.8 million, surpassing estimates. The company’s average price target indicates a 27.66% upside, driven by its innovative advertising solutions and strong financial performance.
7. Ziff Davis, Inc. (NASDAQ: ZD)
Ziff Davis, Inc. is a digital media and internet company known for its marketing services. The company reported a Q1 2024 non-GAAP EPS of $1.27 and revenue of $314.5 million. With an average analyst price target upside of 42.48%, Ziff Davis is a top pick for investors. The company’s strategic focus on digital media and performance marketing positions it for continued growth.
8. LiveRamp Holdings, Inc. (NYSE: RAMP)
LiveRamp Holdings, Inc. operates a marketing technology platform offering people-based marketing solutions. The company’s stock has seen a 34.24% gain over the past year, with an average analyst price target suggesting a 43.39% upside. LiveRamp’s trailing twelve-month EPS growth of 87.35% underscores its strong financial performance and growth potential.
9. National CineMedia, Inc. (NASDAQ: NCMI)
National CineMedia, Inc. runs a cinema advertising network and reported Q1 2024 earnings with a non-GAAP EPS of -$0.19 and revenue of $37.4 million, growing by 7.2% year-over-year. With a 33.04% average price target upside, National CineMedia is poised for growth, driven by its unique position in the entertainment advertising market.
10. Integral Ad Science Holding Corp. (NASDAQ: IAS)
Integral Ad Science is a global leader in digital ad verification, offering solutions to ensure ad viewability and brand safety. The company’s innovative technology and strong market position make it a valuable addition to any portfolio focused on marketing stocks.
11. Nexxen International Ltd. (NASDAQ: NEXN)
Nexxen International provides comprehensive advertising solutions, including programmatic buying and advanced analytics. The company’s commitment to leveraging cutting-edge technology positions it well for future growth, with analysts predicting significant upside potential.
12. Boston Omaha Corporation (NYSE: BOC)
Boston Omaha Corporation is involved in a diverse range of businesses, including advertising and insurance. The company’s strategic investments and robust financial health make it a top contender in the marketing and advertising sector.
13. The Trade Desk, Inc. (NASDAQ: TTD)
The Trade Desk, Inc. offers a cloud-based platform for marketers to manage digital advertising campaigns. The company’s stock is well-regarded among hedge funds, with 41 funds holding positions valued at $1.31 billion as of Q4 2023. RBC Capital recently raised the price target for The Trade Desk to $110 from $105, highlighting its strong performance and potential for future growth.
Conclusion
The advertising and marketing industry is poised for significant growth in 2024, driven by key events such as the Paris Olympics and the US elections. With digital ad spending expected to rise by 6.3% and out-of-home advertising by 7.2%, companies in this sector have substantial opportunities for revenue growth. The integration of AI technologies, as emphasized by leaders like Meta’s Mark Zuckerberg and Alphabet’s Sundar Pichai, is set to revolutionize ad engagement and efficiency. This evolving landscape presents promising prospects for investors, making stocks like Meta Platforms, The Trade Desk, Amazon, and Bright Mountain Media compelling options for those looking to capitalize on the sector’s upward trajectory.
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