NetworkNewsBreaks – SOBR Safe Inc. (NASDAQ: SOBR
Post# of 112
SOBR Safe (NASDAQ: SOBR) (“SOBRsafe”), a provider of next-generation transdermal alcohol detection and monitoring solutions, directed its sales efforts toward the behavioral health (alcohol recovery and mental health) and the justice segments beginning in the fourth quarter of 2023. “Contemporaneously, the company launched SOBRsure(TM), a wearable wristband that utilizes the same SOBRsafe hardware and software platform for ongoing, real-time alcohol monitoring and GPS tracking. SOBRsure complements the company’s point-of-care alcohol screening product, SOBRcheck(TM), with both products fitting the behavioral health and justice segments to a tee,” a recent article reads. “SOBRsafe Chair and CEO Dave Gandini discussed the success of the company’s informed focus, saying, ‘We’ve secured 16 new accounts in the past three months… vs. just 3 for all of 2023. We believe that this success represents just the beginning of our broad adoption in behavioral health and justice. We believe that success breeds success and that these new relationships will help spark additional and large deals. To fuel this growth, we have a strong team of four direct sales professionals and eight behavioral health field affiliates across key markets.’ SOBRsafe is also working on international expansion as well as licensing and integration.”
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