A good sign when industry leaders start paying att
Post# of 7796
Advil is paying for 'first result' in a 'ActiPatch' search on 'Duck Duck Go'. The result below came up as the first result today on a 'Duck Duck Go' 'ActiPatch' search.
"advil.com Report Ad
Deep Penetrating, Fast Relief - Four Pain Fighting Ingredients
New Targeted Relief, the First Topical Pain Reliever by Advil. Starts Working On Contact! A Pain Fighting Formula Designed to Start Working in Seconds So You Can Take Back Control.
Easy Open Cap · Official Site · Coupons Available"
It is called 'Search Engine Marketing',
The following are key aspects of SEM:
It is based on keyword analysis. Marketing departments identify keyword terms that might draw users to a webpage. Like SEO practitioners, search engine marketers use keyword research analysis and tools to identify keyword phrases audiences are searching for. They then buy ad space on the results pages from the search engine provider for the search terms they want to target. SEM paid search results go at the top of the SERP.