Geo,
my take on the items you bring up is that first of all, I myself really like the new look of the dry herb vaporizer. I am wondering what the name will be for this upcoming device! I love that it has TWO CHAMBERs and also has an easily accessible battery compartment as well as various temperature levels. For the immediate term though I do not yet see any trademark or any patent application in the works so I am wondering if management is going to once again drop the ball and not pre-empt other competitor ecig companies and allow them to meddle with the business by applying themselves for such trademarks, etc which continue to give the business headaches. This time around though the corp does have HexCorp so I would imagine things are a bit more organized for this new upcoming device.
One thing I am not exactly thrilled about is that the CEO plans to not continue building inventory for the CannaCig or Cumulus. Is this because they are just not selling? Even with a new upcoming device, I am of the opinion that there could still be room for the CannaCig/Cumulus in the market place so I am uncertain as to how to view this news that RFMK will no longer be producing the older product line. I myself would actually rather purchase a CannaCig as a consumer because it is sleek and cool looking. The dry herb vaporizer looks like it has very good functionality but it is short and stocky so really a totally different device than the two this company has been working on launching for an entire year now. I seriously hope this is not a preview of what we could see going forward, with management just pushing out new devices, seeing they are not selling or otherwise making a decision to ditch them and go with an even newer device, product, launch, hype, sales, etc, rinse/repeat. IMO that is a very poor business model and will likely not lead to ongoing profitability. RFMK needs to develop and produce a solid line of ecig products and then get some large contracts and generate massive ongoing sales.
I disagree with the CEO in the belief that the "liquidity of our stock" is what gives RFMK "value". Actually, it is quite the opposite, the O/S as large as it is serves to diminish the "value" of the stock by way of price depreciation. Look at any micro cap company stock, the smaller and more static is their O/S the stronger and more stable is their stock price and for micro caps which has gigantic O/S accompanied by huge floats causes investors to take loss after loss via dilution which scares them out of the investment and they never come back thereby creating a huge hole in the share structure such that there are billions of shares but not many investors really owning them for the long term, this in itself serves to destroy "value", not create "value" for shareholders. IMO the level of liquidity in the stock is already out of control with hundreds of millions of newly issued shares flooding into the float each month over the last year and the O/S ballooning past 1.8B with an A/S at 2B. The "value" is NOT in the "liquidity" of the stock, the DEVALUATION is in the level of "liquidity". It is good to hear that the CEO has no intentions of executing any reverse splits in the future but I fail to see how value for shareholders is derived by way of an O/S at 1.8B shares.
As for Cheryl, she continues to be a rock star in regards to the level of exposure for this tiny micro cap company and it's CannaCig product line. Shareholders should be thankful that THE SHU ever even came into the story and helped it along with her laser sharp focus and connections. She will likely do what is best for her in the future. Hopefully RFMK management can do what is required of them in creating shareholder value in order to keep hold of assets like Cheryl Shuman, but so far we have a product line which has not really made the company any money but has caused costs which have had to be absorbed with massively dilutive funding and now we hear that that product line is just going to be scrapped for a future product. As a long term investor I can tell you, I fear for the solvency and future business model of this company unless it can get its act together quickly, provide REAL value to shareholders by way of transparency (10K, audit, etc) and launch a product and begin building a consumer base which can consist of a network of distributors, retail locations and websites which are not just fly-by-night temporary operations and instead can serve as a basis for real growth in sales and revenues into the future. I still see a LOT of potential for the new product and the company as a whole but IMO certain business goals need to get accomplished before we can see substantial moves forward. Just my opinions.
May the force be with us, we are sure going to need it. 
GLTY
$RFMK!
