Small-time investors in Trump’s Truth Social reckon with stock collapse!
Some Trump supporters who invested in his social media company have seen their share values plunge -— and see it as a test of faith! idiots......
By Drew Harwell
Updated April 15, 2024 at 5:45 p.m. EDT|Published April 14, 2024 at 8:00 a.m. EDT
Jerry Dean McLain first bet on former president Donald Trump’s Truth Social two years ago, buying into the Trump company’s planned merger partner, Digital World Acquisition, at $90 a share. Over time, as the price changed, he kept buying, amassing hundreds of shares for $25,000 — pretty much his “whole nest egg,” he said.
That nest egg has lost more than half its value in the past two weeks as Trump Media & Technology Group’s share price dropped from $66 after its public debut last month to $26 on Monday. But McLain, 71, who owns a tree-removal service outside Oklahoma City, said he’s not worried. If anything, he wants to buy more.
“I know good and well it’s in Trump’s hands, and he’s got plans,” he said. “I have no doubt it’s going to explode sometime.”
For shareholders like McLain, investing in Truth Social is less a business calculation than a statement of faith in the former president and the business traded under his initials, DJT.
Even the company’s plunging stock price — and the chance their investments could get mostly wiped out — doesn’t seem to have shaken that faith. The stock plunged 18 percent on Monday, and the company has lost more than $4 billion in value since its public debut last month.
As a business, Trump Media has largely underwhelmed: The company lost $58 million last year on $4 million in revenue, less than the average Chick-fil-A franchise, even as it paid out millions in executive salaries, bonuses and stock.
And in two years, Truth Social has attracted a tiny fraction of the traffic other platforms see, according to estimates from the analytics firm Similarweb — one of the only ways to measure its performance, given that the company says it “does not currently, and may never, collect, monitor or report certain key operating metrics used by companies in similar industries.”
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