Trump raised just $51 million from small-dollar do
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Posted On: 04/01/2024 4:12:04 PM
Trump raised just $51 million from small-dollar donors in 2023 in comparison to $626.6 million raised in 2020, according to an analysis by the Washington Post. Also in 2023, the Republican National Committee reportedly saw a drop in money from small-dollar donors in 2023.
“The biggest problem in GOP fundraising is that we don’t treat donors well,” Republican small-dollar fundraiser John Hall told The Post. “Sending eight emails and texts a day that promise an artificial match, threaten to take away your GOP membership, or call you a traitor if you don’t donate doesn’t build a long-term relationship with donors.”
After losing the 2020 election, Donald Trump flooded his mailing lists with requests for donations, prompting friends to complain they were be hounded, the Washington Post reports. Trump even heeded the warnings and asked his people to tone down the frequency of the requests.
Hall believes Trump's small donor boom slowed in 2023 because donors had been sent “too many messages that guilt them into donating,” according to Post. Hall added that people “being duped” into donating to candidates they didn’t know also played a role.
“The biggest problem in GOP fundraising is that we don’t treat donors well,” Republican small-dollar fundraiser John Hall told The Post. “Sending eight emails and texts a day that promise an artificial match, threaten to take away your GOP membership, or call you a traitor if you don’t donate doesn’t build a long-term relationship with donors.”
After losing the 2020 election, Donald Trump flooded his mailing lists with requests for donations, prompting friends to complain they were be hounded, the Washington Post reports. Trump even heeded the warnings and asked his people to tone down the frequency of the requests.
Hall believes Trump's small donor boom slowed in 2023 because donors had been sent “too many messages that guilt them into donating,” according to Post. Hall added that people “being duped” into donating to candidates they didn’t know also played a role.
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