STKO-ANTHUS LIFE-STKO Profile Data SIC - Industry

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Feb 23, 2012 at 8:40 PM

STKO-ANTHUS LIFE-STKO

Profile Data
SIC - Industry Classification 2040 - Grain Mill Products
Business Status Development Stage Company a/o May 17, 2007
Incorporated In: NV, USA
Year of Inc. 1997
Employees 3 a/o

Overview of Anthus Life

Main Focus and Revenue Producer (2/19/12) is their NATURAL PLUS ENERGY Bar.
-They come in 8 Flavors
-Are All Natural Ingredients, the whole product line has 3-8 ingredients.
-Geared towards those on the go, health fanatics, and athletes
-12 Bars for 16.63 or 1.39/Bar. Excellent Price Point given competitors (i.e. Power Bars, Kashi Bars, Special K, etc.)
-Gluten, Wheat, Dairy Free

Outlets where Natural Plus Energy Is Sold:

E-Commerce Outlets:

DRUGSTORE.COM http://www.drugstore.com/products/prod.asp?pi...tid=284556

ANTHUS WEBSITE
http://www.naturalplusenergy.com/Natural_Plus...Store.html

ALICE.COM
http://alice.com/

Brick and Mortar Outlets:

NATIONWIDE RETAILER WITH 500+ LOCATIONS (Name not yet known)
PR Link: http://finance.yahoo.com/news/Stakool-Anthus-...5.html?x=0

Excerpt from PR: This chain of nearly 500 stores caters to family, women and children with a wide array of quality lifestyle products. They are expanding their offering of smaller ticket items that match and complement their standard of quality.
-----Annual Revs from this 1 Contract Will be $500,000 Annually

35 NICHE AND BOTIQUE SHOPS (Names listed below)
PR Link: http://finance.yahoo.com/news/Stakool-Anthus-...8.html?x=0

Good Earth Health Foods, Michell's Harvest Foods Pure Health Foods, Asta Health,
Go Raw Café, Vegas Hot Yoga & Pilates, Gold Coast Nutrition, Goodman Building Supply, Garden Gate Specialties, Don's Markets, Perry's Deli, College Book Store, Inc., The Cheese House, Exotic Tan, Naturway Natural Foods, Satori Tea Co., Only ZE, The Health Food Center, Mikawaya, Definition Fitness, Crimson Canyon Chiropractic Browns Gymnastics, Healthy Planet, Leading Food Distribution, Boulder Running Co

RED ROCK RESORT AND CASINO (LAS VEGAS)
PR Link: http://finance.yahoo.com/news/Stakool-Anthus-...8.html?x=0

Excerpt from PR: The resort has added the Company's Natural plus Energy™ product line as an option to their Healthy Break menu, allowing their event coordinators the ability to integrate a fixed price healthy snack break for corporate clientele wishing to promote healthy habits.

Links to CEO Peter Hellwig:

http://www.ceocfointerviews.com/interviews/ST...kool11.htm Dec 23, 2011 Ceo

http://www.thegreenbaron.com/Webcasts.htm Feb 6. 2011 Green Baron

Celebrity Spokesperson (Shannon Miller)

The Most Decorated American Gymnast SHANNON MILLER
-She was part of the "Magnificent 7" The first US Womens team to win Gold
-Won 5 medals at 92' Olympics. Gold in 96' on Balance Beam
-Miller is a 2 time Hall of Famer that came onto the Anthus Life team after she discovered the bars at a local store in FL
-Miller has been extremely active since coming on board in OCT 11' and is the companies biggest marketing asset as she is internationally known and respected.

The Following DD is Based On Excerpts From CEO/CFO Website Interview:
http://www.ceocfointerviews.com/interviews/ST...kool11.htm
-------Interview Conducted Dec 23, 2011--------------

Other Products that will be implemented during 2012:

Some of these non-food products will include (but not be limited to) medical devices for the management of health concerns, topical lotions/creams/rubs for the topical management of skin and muscle issues, as well as more advanced nutraceuticals.

New Products to Come:
Within the next year, we would like to launch an additional two to four, and there after introduce maybe three to five new products per year, and incubate those into a number of different retail ready brand

Hint of the Next Product:
For instance, the next product that we will bring to market, will piggy back off of what we have begun to build around the Natural Plus Energy product. The healthy snack market is a very good market to operate in as there is so much demand for products that are good for you but still capable of meeting the “on-the-go need”. In fact, the next product will probably even augment the growth of the Natural Plus Energy product line. Really though, it is a combination of product development around products that are ready to go to market and have a significant amount of demand associated with them; and, two, what products and technologies we have at-the-ready through our internal resources and external partners.

Other Endorsements and Spokespeople?
We may even bring onboard additional endorsements and spokespeople dependent upon the requirements of future product introductions

Hint to big PR Campaign during Olympics.
we are also entering 2012 which is an Olympic year, and Shannon Miller was a summer Olympic athlete. There are a number of things that could be done with that.

Looks like Hellwig is Looking to get these products rolling and have STKO Sold!!!
Interestingly if you look at what has been going in the food market, and it will continue to be pervasive in the natural and organic market, it’s very similar to what occurred in the pharmaceutical industry – all the large players’ R&D budgets are now becoming their M&A budgets. If we do our jobs right by successfully incubating retail brands, the larger players will benefit by acquiring already successful brands and having the capability to mainstream them further.

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