NetworkNewsBreaks – Electronic Servitor Publicat
Post# of 77
Electronic Servitor Publication Network (OTC: XESP), a market disruptor for B2B companies using cutting-edge technology to reach target markets, has developed and is commercializing its Digital Engagement Engine(TM). The solution combines automation, unique data management and microservices architecture to elevate digital content and drive better digital interactions within current and new communities. “The company anchored the development of the Digital Engagement Engine(TM) in data analysis and smart technology, creating a tech stack that can identify even the narrowest of niches within clients’ respective target markets, tailor content to meet their exact needs, and deliver the content to them right when they need it,” a recent article reads. “Remarkably, XESP’s approach is not lifted from the conventional customer experience (‘CX’) playbook; it is rather unique. And as the company’s CEO Peter Hager explained in an interview with Proactive, this uniqueness is responsible for making the company good at what it does. ‘We just took an immense amount of focus on what happens when you’re not face to face with your customers. Many people look at the customer experience as a face-to-face [interaction] or just the brand, but they haven’t really followed the journey of the customer when they’re not face to face,’ explained Hager. XESP resolved to tackle the underlying problem by creating a system that allows client companies to sense and respond to what their users and customers are looking for when interacting with them digitally. This approach, according to Hager, created an edge.”
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