It's important to see the big picture, Disco Bob. CEO being involved with these BIG movies establishes major connections. These connections with major stars creates opportunities for them to star in future HHSE movies (it's already paying dividends, and we haven't even heard the post-F10 announcements yet.)...see the common stars in Martin Scorsese's Killers of the Flower and compare it to the cast of WIldfire/Belle. As Eric blogged, we haven't even heard about the A-level stars in Belle yet. These roles made Eric (who has hardly taken a salary from HHSE for the past decade) some money, thus they have helped HHSE directly (in that respect). Most importantly, these connections are bound to create future funding sources for HHSE movies. Therefore, I'm seeing nothing but positives from Eric taking these roles.
As far as the CURRENT (pre-F10 pps), none of us invested in HHSE for the pre-F10 pps. That's our "accumulation pps". The cheaper the better. There seems to be ONE seller (or shorter) who's been giving away shares LITERALLY at a penny on the dollar. If you have the cash, I'd recommend that you STEAL as many of these ridiculously cheap subpenny-prices. They're an easy 5x-10x in the short term and an easy 50x to 100x in the longer term.