$INBI >> Summary of Business and its Three Subsidi
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Infusion Brands International, Inc formerly known as OmniReliant Holdings, Inc. is a Nevada Corporation. During the third quarter of the year ended June 30, 2010, it appointed a new management team that has changed the direction of its business to that of a consumer products company which focuses its efforts on building demonstrable brands globally by deploying direct-to-consumer marketing channels internationally that include live shopping, infomercials, eCommerce and traditional "brick-and-mortar" channels of distribution. As of June 30, 2010, its business segments consist of (i) Consumer Products, (ii) eCommerce, and (iii) Fashion Goods. Its Consumer Products Segment has historically been engaged in identifying affordable and demonstrable products to market principally to domestic customers through direct to consumer channels such as television infomercials, live shopping networks, and ecommerce channels. Its newly formed Fashion Goods segment is engaged in the business of sourcing and distributing designer fashion goods and accessories on a discounted basis to both the Business-to-Business ("B2B") wholesale and Business-to-Consumer ("B2C") retail channels of distribution. Its Fashion Goods Segment will focus on its B2C retail distribution, while also combining the existing operations of its wholly-owned subsidiary Designer Liquidator, Inc. ("Designer"), which is principally a liquidator of designer fashion goods on a wholesale basis to the B2B channels of distribution. Its ecommerce segment is engaged in retail and wholesale distribution of specific products and types or categories of products that do not fit into its Consumer Products or Fashion Goods Segment. The eCommerce Segment combines the existing operations of its wholly owned subsidiary, OmniReliant Acquisition Sub, Inc. ("Abazias"), which is an Internet retailer of diamonds and jewelry, Wineharvest LLC, which is an Internet retailer of fine wines, and several equity method available-for-sale method and cost method investees. Its major competitors include consumer products companies such as Church & Dwight Co., Este Lauder, Alberto Culver, Reckitt Benckiser, Thane International, and Guthy Renker. [url]http://www.infusionbrands.com/[/url] View website.
The three main brands that Infusion Brands International, Inc. focuses on are:
1.) Shampaw
A product that is sold on TV shopping networks as well as online. It allows dog lovers to wash their dogs in a gentle and caring way with a special glove that helps remove fleas, shedding fur, and dander. [url]http://www.shampaw.com/[/url] View website.
2.) DualSaw
A saw designed for amateur DIY-ers that are attempting to tackle a variety of home improvement projects. With a patented counter-rotating blade technology, cut through virtually any material without switching the blade. [url]http://www.dualsaw.com/[/url] View website.
3.) SnoreRx
An FDA-approved prescription anti-snoring device. Stop your spouse from keeping you up all night with SnoreRx! [url]http://www.snorerx.com/[/url] View website.
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