Thought this was interesting.
"29. By a slim margin, consumers prefer livestream shopping events for just a few viewers
In Coresight Research/Bambuser’s survey, 31% of respondents said they preferred a one-to-few livestream format, just surpassing the 30% that favored one-to-many. One-to-one garnered 15% of the responses."
I guess there are a few that still think that VERB's livestreams should only have one-to-many livestreams. Just goes to show that there is a potential to drive away a lot of potential customers if VERB's livestreams only had a one-to-many format. I wonder if the one-to-few or one-to-one livestream formats have higher conversion rates than the one-to-many format?
"29. By a slim margin, consumers prefer livestream shopping events for just a few viewers
In Coresight Research/Bambuser’s survey, 31% of respondents said they preferred a one-to-few livestream format, just surpassing the 30% that favored one-to-many. One-to-one garnered 15% of the responses."
I guess there are a few that still think that VERB's livestreams should only have one-to-many livestreams. Just goes to show that there is a potential to drive away a lot of potential customers if VERB's livestreams only had a one-to-many format. I wonder if the one-to-few or one-to-one livestream formats have higher conversion rates than the one-to-many format?
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