DENVER, CO--(Marketwire - Mar 18, 2013) - MusclePharm Corporation (), a nutritional supplement company focused on active lifestyles, is proud to announce the launch of FitMiss™ , a new and innovative branded line of fitness supplements which is designed, dosed and formulated specifically for women with active lifestyles.

With an eye-catching black and hot pink product label accentuated with an image of an active woman, FitMiss™ is a full line of six distinct products, each of which having specific attributes designed to help active women achieve their health and fitness goals. The FitMiss™ taglines " Strong is the New Sexy " and " Be Lean, Be Fit, Be Healthy " help drive the brand's message to active women.

The FitMiss™ line of products is made up of FitMiss Balance™, FitMiss Burn™, FitMiss Cleanse™, FitMiss Delight™, FitMiss Ignite™, and FitMiss Tone™. The FitMiss™ line is now available at retail locations of GNC and Vitamin World, as well as online retailers BodyBuilding.com , VitaCost.com , and ProSource.net .

Commenting on the announcement, MusclePharm Founder & CEO, Brad Pyatt, stated, "With the launch of FitMiss™, we created a brand that we believe can evolve into an entire eco-system of products, solutions and social media interaction to help empower active women to achieve a healthier, more balanced lifestyle. Our goal is for active women to connect with the FitMiss™ brand as a product and solution set designed specifically for them."

As a daily interactive resource for active women, FitMiss™ maintains social media connections on both facebook.com/FitMiss and Twitter @IAMFITMISS . Both social media outlets are led by Chady Dunmore , WBFF Bikini World Champion, Fitness Model, and mom, and provide women with easy to follow recipes, workouts and inspiration from professional personal trainers and fitness gurus who know what it's like to be a busy woman trying to stay active and eat right.

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