WARNING: This post contains information about live
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Inside the $50bn livestream shopping market - June 12, 2023
Major platforms such as TikTok, Poshmark and eBay are making significant investment in livestream shopping, underscoring its huge potential
Projected growth and competition in the US livestream shopping market
Coresight Research originally projected that US livestream sales would reach $32bn by the end of 2023. However, the firm has revised its estimate due to recent developments such as Naver‘s acquisition of Poshmark and the introduction of TikTok Shops.
Coresight Research now believes that livestreaming sales in the US could easily reach $50bn this year alone. The firm also predicts that livestream shopping will account for over 5% of total e-commerce sales in the US. by 2026.
https://www.retail-insight-network.com/featur...ng-market/