Very Simple. Poor Brand Identity. Spp's fault.
Post# of 12469
Spp's fault... not a fortune 500 subsidiary young and very new solar player's fault.
The truth is that it looks crappy and not consistent with Spp brand. Especially, touting the link on a fortune 500 subsidiary's website.
How would Spp not realize this for over a year is even more surprising. Zero marketing and advertising experience is how these things happen.
in my humble opinion
cheers