$LVVV Livewire Announces the Launch of Estrella River Farms

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$LVVV Livewire Announces the Launch of Estrella River Farms Brand Portfolio with its Premier Pre-roll Collection in California

News Link: https://www.otcmarkets.com/otcapi/company/dns...31/content

Anaheim, CA, February 24, 2023 -- LiveWire Ergogenics Inc. (OTC: LVVV), a company focused on acquiring, managing, leasing, branding, and licensing special purpose real estate properties and operations conducive to producing high-quality, handcrafted, and organically grown specialty cannabis products for medical and recreational adult-use in California today announces that Estrella River Farms has launched its next wave of valueadded specialty products, the "Estrella River Farms" branded high-quality pre-rolls and Infused pre-rolls for distribution throughout California.

Bill Hodson, CEO of Livewire Ergogenics, states, "Several weeks ago, Estrella River Farms co-branded Live Resin vape cartridges, shipped its second wave of “Fatso” and “Wedding Pie” vape cartridges for statewide distribution throughout California. The product has been extremely well received, with high consumer praise regarding quality, taste, and purity. Accordingly, we have begun the Estrella-branded product line of cartridges to fill orders from our distributor. Based on this initial success, we are now following up with the third entry of our value-added specialty products of pre-rolls and infused pre-rolls. Several more "Estrella River Farms" branded products will follow shortly.”

Bill Hodson continues, "The unique micro-climate on Estrella Ranch in Paso Robles and Makana Ola Farms in Humboldt, California, combined with our team's decade-long cultivation expertise to produce sun-grown highquality organic-style cannabis products, allows us to convert the high-quality crops into a wide range of unique "Estrella Weedery" branded specialty products. The current value-added products range from high-quality prerolls and live resin vape cartridges to high-quality concentrates and bulk fresh-frozen and trim. Other newly developed Estrella Weedery products will ship in the weeks and months ahead. In addition to California's typical third-party distribution system, we are creating a more vertically integrated system that establishes a more reliable supply and distribution network and increases profit margins. Demanding customers genuinely appreciate the cultivation model of California sun-grown and handcrafted, high-quality, and organic-style products. Initial demand for these products is robust, and our product development, marketing, and distribution model commands higher profit margins for the company."

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