You saw these two headlines in the summer... Ti
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TikTok is reportedly giving up on its live shopping plans in the US and Europe - Jul 5, 2022
Facebook is shutting down its live shopping feature on October 1 - August 3, 2022
Just announced...
Instagram shuts down live shopping on March 16th - February 14, 2023
Is LIVE Shopping dead in the West?
Oh, it's not. Some of these giants like TikTok want someone else's platform to do it instead of themselves.
Livestream shopping took China by storm. Now Amazon, TikTok and YouTube are betting the QVC-style pitches will take off in the U.S.
PUBLISHED TUE, FEB 14 20239:00 AM ESTUPDATED THU, FEB 16 20232:52 PM EST
https://www.cnbc.com/2023/02/14/us-livestream...utube.html