$VERB Marketing Strategies
More that was shared with me from a Shareholder. Color commentary I added.
Here are twenty strategies for an e-commerce platform like Verb Technologies to market and grow its customer awareness / engagement and business:
How many has VERB already tried or are in the process?
1 Partner with influencers in your industry to promote your products and services.
2 Run social media campaigns and contests to encourage engagement with your brand.
3 Host webinars or online workshops to showcase your products and expertise.
4 Offer loyalty rewards or a referral program to encourage repeat business and word-of-mouth marketing.
5 Utilize email marketing to stay top-of-mind with your customers and send personalized recommendations.
6 Create valuable content, such as blog posts or videos, to establish your brand as a thought leader in your industry.
7 Collaborate with complementary brands or businesses to cross-promote each other's products or services.
8 Use retargeting ads to remind customers of products they viewed on your site but didn't purchase.
9 Implement chatbots or live chat to provide personalized and timely customer support.
10 Utilize customer reviews and ratings to build trust and credibility with potential customers.
11 Offer personalized product recommendations based on customer browsing and purchase history.
12 Run flash sales or limited time promotions to create a sense of urgency and drive sales.
13 Invest in search engine optimization (SEO) to increase the visibility of your products in search results.
14 Utilize video marketing to showcase your products and tell your brand's story.
15 Run a loyalty program that rewards customers with points, discounts, or other perks for making purchases.
16 Offer free shipping or other incentives to encourage customers to make a purchase.
17 Use social media to interact with and respond to customer inquiries and complaints in a timely manner.
18 Utilize paid advertising, such as Google AdWords or social media ads, to target specific audiences.
19 Collaborate with local businesses or organizations to reach a new audience and drive foot traffic to your online store.
20 Host in-person events or pop-up shops to provide a unique and immersive shopping experience for customers.
I believe VERB has done most of these. If so, what is VERB planning next?
"implement a comprehensive ongoing advertising and marketing campaign"
What is the key word in that sentence?
If you said...
"comprehensive"
In the marketing world, it's called Omnichannel.
Get the picture?
Takes a budget and resources
More that was shared with me from a Shareholder. Color commentary I added.
Here are twenty strategies for an e-commerce platform like Verb Technologies to market and grow its customer awareness / engagement and business:
How many has VERB already tried or are in the process?
1 Partner with influencers in your industry to promote your products and services.
2 Run social media campaigns and contests to encourage engagement with your brand.
3 Host webinars or online workshops to showcase your products and expertise.
4 Offer loyalty rewards or a referral program to encourage repeat business and word-of-mouth marketing.
5 Utilize email marketing to stay top-of-mind with your customers and send personalized recommendations.
6 Create valuable content, such as blog posts or videos, to establish your brand as a thought leader in your industry.
7 Collaborate with complementary brands or businesses to cross-promote each other's products or services.
8 Use retargeting ads to remind customers of products they viewed on your site but didn't purchase.
9 Implement chatbots or live chat to provide personalized and timely customer support.
10 Utilize customer reviews and ratings to build trust and credibility with potential customers.
11 Offer personalized product recommendations based on customer browsing and purchase history.
12 Run flash sales or limited time promotions to create a sense of urgency and drive sales.
13 Invest in search engine optimization (SEO) to increase the visibility of your products in search results.
14 Utilize video marketing to showcase your products and tell your brand's story.
15 Run a loyalty program that rewards customers with points, discounts, or other perks for making purchases.
16 Offer free shipping or other incentives to encourage customers to make a purchase.
17 Use social media to interact with and respond to customer inquiries and complaints in a timely manner.
18 Utilize paid advertising, such as Google AdWords or social media ads, to target specific audiences.
19 Collaborate with local businesses or organizations to reach a new audience and drive foot traffic to your online store.
20 Host in-person events or pop-up shops to provide a unique and immersive shopping experience for customers.
I believe VERB has done most of these. If so, what is VERB planning next?
"implement a comprehensive ongoing advertising and marketing campaign"
What is the key word in that sentence?
If you said...
"comprehensive"
In the marketing world, it's called Omnichannel.
Get the picture?
Takes a budget and resources
Quote:Up till now, we have done virtually everything in-house with a limited team on a limited budget, relying almost exclusively on social media advertising. To implement and execute this bold plan will require a substantially larger budget than we currently have access to. And we already know that the state of the capital markets, coupled with our insanely low share price make traditional financings far too costly.
And this is the reason we engaged the strategic advisory firm I mentioned in our November 2022 earnings call. Our plan for Q1 2023 is to finalize the strategic plan we placed into motion last fall that can transform VERB and provide the resources needed to implement a comprehensive ongoing advertising and marketing campaign to create top-of-the-mind awareness for MARKET - accelerating our growth rate exponentially - and upon completion, keep us out and away from the capital markets - far away.
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