I won't pretend to know what's going on with the rebranding, but this particular trademark was started at the beginning of 2020 and extended over and over until recently when it was finally granted. I don't know if they were doing this for the company or for marketing related to Leronlimab. For instance, that could be the name they were going to use for a Covid indication. But again, I don't really know anything about this stuff. Maybe a corporate restructuring was in the cards from way back then and we didn't know, or maybe it was started for another reason but the company changed course and wants to use it for rebranding. But deep down I'm thinking this isn't a rebranding patent but rather something related to the marketing of Leronlimab.
It's also kind of a dumb name. Reminds me of a pyramid scheme product.
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