Oh no. $50B TikTok having issues with their la

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Rocky Start Not True, Maybe
According to a Financial Times report in July, TikTok reportedly ran into numerous personnel problems and internal obstacles that led to missed goals and a less-than-successful launch in the U.K.

The report claimed that TikTok was changing its plans for a planned U.S. launch of a live-streaming QVC-style shopping experience.

But Perez discredited the accuracy of such reports, maintaining those were based on ill-stated internal information. “We did not pause or delay the expansion of TikTok Shops,” she insisted.

Perez declined to characterize the status of the U.S. Shop launch precisely. She noted that TikTok is still in the process of talking to different merchants and sellers about options and opportunities available in the alpha and beta programs.

“It still is very early in terms of feedback about the practice itself with U.S. merchants and sellers. But I will say there is a strong appetite both from our community and from brands and merchants to figure out how to make their products more discoverable and shoppable on the TikTok platform,” she replied.

She observed that the U.S. launch was one of the first use cases where the power and influence of the TikTok community to drive product sales were evident. The current focus is on making a native experience and ensuring it provides commercial solutions that the seller and user communities like.

“We also want solutions that our merchants can make sure that it is a valuable experience for them and worth their investment,” added Perez.

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