Musk is gaining 270,000 followers a day In spit

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In spite of recent controversies, Mr Musk's popularity on Twitter is undeniable and growing.

Over the past 12 months, he has gained 268,303 followers a day, on average, according to Social Blade, and lost followers on only five days, which can all be linked to news events.

He lost nearly 200,000 on 12 November, when major job cuts were announced at Twitter - and as he is likely to have gained new followers that day too, the actual number who unfollowed him must have been much higher.

"Elon Musk is now the main character on Twitter," social-media commentator Matt Navarra says.

"In some ways, having a CEO who is a major influencer on the platform has some advantages because it makes him very accessible to people."

Very few social-media chief executives are major influencers on their own websites.

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