should start attracting a whole new class of investor attention from this point on with the company's re-defined business model that is focused on the high value personal wellness sector. The new company name of Avenir Wellness Solutions, Inc. was a very good start and I expect we will be seeing many more efforts along this path. With the $20 million that CURR has just received from the sale of just one of the company's many patents they should be able to do plenty of new marketing and company growth initiatives.
Avenir Wellness Solutions, Inc. (f/k/a Cure Pharmaceutical Holding Corp.) is a broad platform technology company that develops proprietary drug, nutraceutical and topical delivery systems and currently holds fifteen patents. The technology offers a number of unique immediate- and controlled-release delivery vehicles designed to improve product efficacy, safety, and patient/consumer experience for a wide range of active ingredients. The Company will continue down the path of creating new innovative technology that will be part of its incubator strategy while continuing to develop, produce and market in the wellness and beauty sectors through its wholly-owned subsidiary The Sera Labs, Inc. utilizing cutting edge technology and high-quality products that use science-backed, proprietary formulations. Sera Labs products are sold Direct to Consumer with a subscribe and save option, as well as in major national drug, grocery chains, and mass retailers.
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