$KEGS is making a strategic decision to explore alcohol-free beverages market, including but not limited to craft sodas, teas and the fast-growing nutraceutical and wellness market. Along-side aggressively growing its core beer business, the Company could leverage its current beer manufacturing and distribution infrastructure to address these potential alcohol-free markets with its own unique and novel range of flavors and potential wellness formulations.
Industry Summaries
The global Craft Soda market size was valued at $641.24 million in 2021 and is expected to expand $768.08 million by 2027. Craft sodas are defined as being manufactured in smaller batches with more natural ingredients. Major players in the Craft Soda market report include Reed’s, Inc., The Original Craft Soda Company, Wild Poppy Company, Crooked Beverage Co., and Jones Soda Co. 1812 Brewing Company does have a history producing root beer, so entry into this marketplace isn’t outside the Company’s immediate capabilities.
The Ready-To-Drink (“RTD”) Tea & Coffee industry is an alternative for carbonated drinks and is primarily considered a healthier drink than sodas. The RTD Tea & Coffee industry generated revenues of $86.8 billion in 2021 and is anticipated to generate $ 117.6 billion by 2028. Driven by consumers that are increasingly more conscious towards healthy drinks and diet due to the rise in diseases such as obesity and diabetes, ready to drink tea and coffee is safer to consume with proven health benefits that are expected to drive the growth of RTD Tea & Coffee market in coming years.
Finally, the global immune health supplements or “Nutraceutical” market is projected to grow from $20.18 billion in 2021 to $31.50 billion in 2028 at a cumulative average growth rate of 6.6%. Even before COVID-19 hit the United States, consumers already were taking a more holistic approach to health and wellness, scanning store shelves and searching online for clean labels and functional beverages, powders, and supplements to keep them best suited to fight disease and now to fight the next “pandemic.”
https://finance.yahoo.com/news/1812-brewing-c...00380.html
Industry Summaries
The global Craft Soda market size was valued at $641.24 million in 2021 and is expected to expand $768.08 million by 2027. Craft sodas are defined as being manufactured in smaller batches with more natural ingredients. Major players in the Craft Soda market report include Reed’s, Inc., The Original Craft Soda Company, Wild Poppy Company, Crooked Beverage Co., and Jones Soda Co. 1812 Brewing Company does have a history producing root beer, so entry into this marketplace isn’t outside the Company’s immediate capabilities.
The Ready-To-Drink (“RTD”) Tea & Coffee industry is an alternative for carbonated drinks and is primarily considered a healthier drink than sodas. The RTD Tea & Coffee industry generated revenues of $86.8 billion in 2021 and is anticipated to generate $ 117.6 billion by 2028. Driven by consumers that are increasingly more conscious towards healthy drinks and diet due to the rise in diseases such as obesity and diabetes, ready to drink tea and coffee is safer to consume with proven health benefits that are expected to drive the growth of RTD Tea & Coffee market in coming years.
Finally, the global immune health supplements or “Nutraceutical” market is projected to grow from $20.18 billion in 2021 to $31.50 billion in 2028 at a cumulative average growth rate of 6.6%. Even before COVID-19 hit the United States, consumers already were taking a more holistic approach to health and wellness, scanning store shelves and searching online for clean labels and functional beverages, powders, and supplements to keep them best suited to fight disease and now to fight the next “pandemic.”
https://finance.yahoo.com/news/1812-brewing-c...00380.html
