$NGTF: The developing news on Nightfood's penetrat
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Hotel leaders have communicated to Nightfood Management that they envision offering sleep-friendly versions of all the most popular nighttime snack categories in their lobby shops. NGTF Management believes hotels carry an obligation to support better guest sleep in every way possible, including nutritionally. The expected result is that sleep-friendly nighttime snacking will necessarily become an industry standard across the approximately 56,000 hotels in the United States.
With the highly-anticipated introduction of Nightfood cookies, management is delivering on its vision to expand the brand beyond a single snack format of ice cream pints. Having the full range of snack options, including ice cream, cookies, chips, and candy, is anticipated to drive increased distribution, awareness, consumption, revenue, and profit within the high-margin hotel vertical.
“It’s tremendously exciting for Nightfood to graduate from an ice-cream only brand to a multi-format snack brand,” commented Nightfood CEO Sean Folkson. “Hotel leaders have flat-out told us they want sleep-friendly options in all the popular categories, not just ice cream.”
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