33 Twitter Statistics That Matter to Marketers in

33 Twitter Statistics That Matter to Marketers in 2022
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Twitter for business stats
19. 16% of internet users aged 16-64 use Twitter for brand research

Around the same number of people also use instant messaging and live chatbots to conduct research online.

For marketers, this means that you need to keep your brand account up to date. Of course, not everyone needs to post five or six times a day, but if audiences are searching for brands online and scoping them out, it’ll help your credibility if your account is active and regularly posting valuable content.


20. 54% of Twitter’s audience are more likely to purchase new products

Something to consider when you’re crafting a Twitter ad strategy is how can you make this product or service something people will instantaneously buy?

Twitter advertising stats
22. Ads on Twitter get into people’s heads

26% of people spend more time looking at ads on Twitter vs. other leading platforms. Does this mean that ads on Twitter come across as organic posts and people aren’t aware they’re reading an ad?

Something to test in your Twitter marketing strategy.