MARCELLO JASPAN PROFILE, $CYBK New CTO Officer
Expert technology executive specializing in launching new technologies, overhauling IT infrastructures and generating multi-million dollars in revenue growths for my employers.
QUALIFICATIONS AND SKILLS:
- 15+ years of experience working with large enterprise environments
- Hands on knowledge of web design and development, online video,
social media, search engine optimization (SEO) and search engine
marketing (SEM), online advertising, rich Internet applications, mobile, email marketing, analytics
- IT Infrastructures, Enterprise Architecture, Acquisitions, Regulatory Compliance, International and Cutting-Edge Technologies, VOIP, Business Continuity, Systems Integration, Due Diligence, Patents
- Success leading complex teams working on high-stake initiatives
- Experience working within complex corporate cultures
- Passion and vision for the web including successes in leading-edge online initiatives
- Track record of digesting data and deriving insights that lead to actionable recommendations
- Strong written, oral communication, presentation skills
- Ability to balance analytical and creative thinking
- Organizational skills and ability to manage multiple projects
simultaneously
WORK EXPERIENCE CTO / WEB ARCHITECT
November 2002 – present, Life Extension | Fort Lauderdale, FL, Healthcare
At LifeExtension, I am responsible for all aspects of the web business. This includes managing an annual budget of $2.5 Million, with an employee count of 18 people, ranging from internal and external IT specialists to creative and literary individuals.
AS CTO:
- Provided the strategy, vision, direction and support for all IT functions.
- Analysis of the successes and failures over time ensuring day-to-day operations went smoothly.
- Sought out Business Development opportunities and partnerships.
- Spearheaded new web marketing campaigns, including promotional e-mail, newsletters, loyalty programs, social media and other direct customer acquisition and retention programs.
- Responsible for creating and assuring that all administrative procedures including but not limited to budgeting and HR functions.
AS WEB ARCHITECT:
- Converted all legacy systems into Enterprise n-tier Microsoft solutions consisting of MCMS 2002, SharePoint 2003-07-10, MSSQL 2000-08 and Windows 2000-08 (including VM Hosts environment).
- Designed, developed and supported all extranet and intranet websites/portals including custom Content Management, Enterprise Search, Web Marketing, and Shopping Cart systems.
- Setup disaster recovery (DR) and back-up cloud systems in preparation for hurricane season or media appearances.
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