Bingo... Data... AND Privacy, Trust & Contro
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Posted On: 08/05/2022 5:57:09 AM
Bingo...
Data...
AND Privacy, Trust & Control
For years many large brands wanted something like Facebook for their employees, but private. Some brands were publicly using Facebook for internal business, which wasn't good.
Facebook did try to sell a version of their software to companies but it flopped. Not sure if they still do. Do you know why?
Data, Privacy, Trust & Control
It's really the same problem Google had as well selling products to companies. Their B2B portion of their business was so small, they really didn't know how and weren't that good at it. Their MO was they could come out with a product and then drop, not just support, but the product on very little notice.
Big companies want control. They want all their data. What to know exactly where it is. They don't want it 'shared' with who knows who.
They also don't want to sign your standard SaaS boiler plate contract that favors you. They want to use their own paper that their legal team of 100+ works so hard on across all their deals.
They don't want your logo all over the place either. They want their logo all over the place. They want control of branding. This is the reason why the white label Verb Teams/CRM does so well. Not every vendor does that because it's much easier to put everyone on one app.
So no, to the one that said they were pulling out because there is no money in it. Just the opposite as you see in all the Asian markets.
Think about this...
What does Zoom charge?
Well, what version?
https://zoom.us/pricing
https://zoom.us/pricing/events
If you want the pro version to run meetings, $150/year
If you want to run events $700 to $900/year
And that is all they get. That is their 'ceiling' and it's quite a profitable one for them with very high margins.
Verb on the other hand. There is no 'ceiling'. They aren't limited to making $700 to $900/year per company. Not that it's. bad money. Get 10K companies and you got $9M, but I like Verb's model better when I do the math with the 'no ceiling'
Data...
AND Privacy, Trust & Control
For years many large brands wanted something like Facebook for their employees, but private. Some brands were publicly using Facebook for internal business, which wasn't good.
Facebook did try to sell a version of their software to companies but it flopped. Not sure if they still do. Do you know why?
Data, Privacy, Trust & Control
It's really the same problem Google had as well selling products to companies. Their B2B portion of their business was so small, they really didn't know how and weren't that good at it. Their MO was they could come out with a product and then drop, not just support, but the product on very little notice.
Big companies want control. They want all their data. What to know exactly where it is. They don't want it 'shared' with who knows who.
They also don't want to sign your standard SaaS boiler plate contract that favors you. They want to use their own paper that their legal team of 100+ works so hard on across all their deals.
They don't want your logo all over the place either. They want their logo all over the place. They want control of branding. This is the reason why the white label Verb Teams/CRM does so well. Not every vendor does that because it's much easier to put everyone on one app.
So no, to the one that said they were pulling out because there is no money in it. Just the opposite as you see in all the Asian markets.
Think about this...
What does Zoom charge?
Well, what version?
https://zoom.us/pricing
https://zoom.us/pricing/events
If you want the pro version to run meetings, $150/year
If you want to run events $700 to $900/year
And that is all they get. That is their 'ceiling' and it's quite a profitable one for them with very high margins.
Verb on the other hand. There is no 'ceiling'. They aren't limited to making $700 to $900/year per company. Not that it's. bad money. Get 10K companies and you got $9M, but I like Verb's model better when I do the math with the 'no ceiling'
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