I'm only guessing at this point Ken, but I believe

I'm only guessing at this point Ken, but I believe it will be on multi levels. We might see Messi and the other Stars hitting their Twitter and FaceBook followers. I would also expect some emailing or advertising to any of the charities that these individuals follow. If you're not aware yet, ZZYX/MPIX will donate a certain percentage of the $10 streams to one or more charities. The beauty of that is there is very little cost in advertising that way. Those are databases already in place. So should just 25% of the Messi 5 mil FB followers decide to view the event, that's already 1.25 mil views from that alone. Maybe a few million more for the followers of the other 34 Stars, and you can see how that might begin to build into huge numbers. Kick in potential viewership from various websites worldwide, and we'll have a very successful event. I'm hoping the company will update us on how they are planning on doing that.

Oh, and probably more importantly, a project such as Messi will be a recurring annual event. Now expand that to 10, 20 or more annual music event, you one should easily begin to realize the revenue stream. ZZYX/MPIX will become a monster.