Educate clients on why they need the product is what they say - but one finds when you try to do that it doesn’t make the potential customer make the purchase. At least that’s my experience with the identity theft protection and keystroke encryption. When I educate people on other things sometimes I can get it to resonate.
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My comments are only my opinion and are not to be used for investment advice. Please conduct your own due diligence before choosing to buy or sell any investment.