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  4. Verb Technology Company, Inc (VERB) Message Board

"Shopfest will feature more than 30 brands and ret

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Post# of 32973
(Total Views: 598)
Posted On: 06/30/2022 8:25:32 PM
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Posted By: redspeed
Re: Tennisboy #25967
"Shopfest will feature more than 30 brands and retailers including such iconic American luxury fashion brands as Halston, celebrity red carpet-favorite jewelry from Judith Ripka, artisanal home and collectibles brand Longaberger, celebrity chef David Burke, and many, many more. In addition, there are more than 200 interactive and shoppable stores to explore, any or all of which host their own livestream shopping events or have VOD recordings of their previous livestream shopping events – all of which remain searchable and shoppable on MARKET 24/7."

Who was Judith Ripka?
Ripka was the first female entrepreneur to feature her jewelry on QVC, and she has received many accolades and honors during her career. She was inducted into the hall of fame for American fashion designers, the Council of Fashion Designers of America (CFDA).

APR 07, 2014 - Brand co. buys Judith Ripka in $22M deal
Jewelry company Judith Ripka has been sold to Xcel Brands Inc., a New York-based brand management company that also owns Isaac Mizrahi New York and Liz Claiborne New York.

Since 2019, the Halston name has been owned by brand management and media company Xcel Brands. Founded in 2011 by Robert D'Loren, Xcel has experience in reviving brands, he said, using, as an example, how he brought Isaac Mizrahi “back from death, taking it from doing nothing to $400 million at retail.”Jun 21, 2021

Not a stretch to think Isaac Mizrahi and Liz Claiborne brands in the future or maybe even now will leverage Market and/or VerbLIVE. In any case, get some well known names like Verb is doing and FOMO kick in for the others.

Also appears Verb is getting brands that use or used QVC to leverage Market.

These big brands will generate publicity which will have a ripple effect for Verb and Market. If you are Xcel, you have every incentive in the world to Market your events.


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