"Shopfest will feature more than 30 brands and ret
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Who was Judith Ripka?
Ripka was the first female entrepreneur to feature her jewelry on QVC, and she has received many accolades and honors during her career. She was inducted into the hall of fame for American fashion designers, the Council of Fashion Designers of America (CFDA).
APR 07, 2014 - Brand co. buys Judith Ripka in $22M deal
Jewelry company Judith Ripka has been sold to Xcel Brands Inc., a New York-based brand management company that also owns Isaac Mizrahi New York and Liz Claiborne New York.
Since 2019, the Halston name has been owned by brand management and media company Xcel Brands. Founded in 2011 by Robert D'Loren, Xcel has experience in reviving brands, he said, using, as an example, how he brought Isaac Mizrahi “back from death, taking it from doing nothing to $400 million at retail.”Jun 21, 2021
Not a stretch to think Isaac Mizrahi and Liz Claiborne brands in the future or maybe even now will leverage Market and/or VerbLIVE. In any case, get some well known names like Verb is doing and FOMO kick in for the others.
Also appears Verb is getting brands that use or used QVC to leverage Market.
These big brands will generate publicity which will have a ripple effect for Verb and Market. If you are Xcel, you have every incentive in the world to Market your events.