$KAVL Kaival Brands Reaches Agreement with Philip

$KAVL Kaival Brands Reaches Agreement with Philip Morris International for International Electronic Nicotine Delivery System Product Distribution

https://www.prnewswire.com/news-releases/kaiv...66929.html

Patent, product development deal may significantly expand international reach of Bidi Vapor technology, formulation

GRANT, Fla., June 13, 2022 /PRNewswire/ -- Kaival Brands Innovations Group, Inc. (NASDAQ: KAVL) ("Kaival Brands," the "Company," or "we" , the U.S. distributor of all products manufactured by Bidi Vapor, LLC ("Bidi Vapor" , which are intended for legal-age nicotine users, today announced it reached an agreement with Philip Morris Products S.A. ("PMPSA" , a wholly owned affiliate of Philip Morris International Inc. ("PMI" (NYSE: PM), for the development and distribution of electronic nicotine delivery system ("ENDS" products in markets outside of the U.S., subject to market (or regulatory) assessment.

The Company's recently formed, wholly owned subsidiary, Kaival Brands International, LLC ("KBI" , entered into an international licensing agreement with PMPSA on June 13, 2022 (the "International Agreement" . The International Agreement grants to PMPSA a license of certain intellectual property rights relating to Bidi Vapor's premium ENDS device, known as the BIDI® Stick in the U.S., as well as potentially newly developed devices, to permit PMPSA to manufacture, promote, sell, and distribute such ENDS device and newly developed devices, in international markets, outside of the U.S. The parties believe this agreement promotes their joint vision of a smoke-free future.

"We believe that in addition to the BIDI® Stick having wide acceptance among legal-age nicotine users in the United States, Bidi Vapor's numerous decisions around design; responsible adult-oriented marketing and stringent youth-access prevention measures; and sustainability bolstered its appeal to PMI," said Niraj Patel, CEO of Kaival Brands. "We, along with PMI and Bidi Vapor share the vision of a smoke-free future. The BIDI® Stick offers legal-age nicotine users a high-quality alternative to cigarettes that satisfies their taste preferences. Further, we, along with Bidi Vapor, are committed to prioritizing the appropriate regulation and responsible commercialization, inclusive of taking the necessary measures to make sure these products do not appeal to unintended audiences, including youth. By example, Bidi Vapor does not engage in direct online sales to consumers and requires age-verification contracts with our distributors and retailers.

"While Bidi Vapor continues to pursue the U.S. Food and Drug Administration premarket tobacco product authorization, cooperation with a major multi-national company like PMI, a leader in scientifically substantiated smoke-free products, opens doors on a global scale. Kaival Brands looks forward to a long productive relationship with PMI, to accelerate the end of smoking."

PMI is delivering a multi-category portfolio of smoke-free products in a variety of usage, taste, price, and technology options—intended to accelerate the delivery of a smoke-free future. "We believe that adding PMI's vast network of possible retail partners to our portfolio will potentially create a substantial new revenue stream for us," Mr. Patel said.

"We have previously mentioned our intention to broaden our current smoke-free product portfolio for adults who would otherwise continue to smoke cigarettes or use other nicotine products. This agreement supports that vision and is another step toward accelerating the delivery of a smoke-free future. We are excited to start our agreement with Kaival Brands—led by CEO Niraj Patel—who shares the same vision as we do, to accelerate the end of combustible cigarette smoking," says PMI President E-Vapor, Ashok Rammohan.