With the recent reveal of SAI finally launching, a
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Besides the contracts already signed, sealed, and delivered, there are a bunch of things still in the 'on-deck' circle. For regular readers, you know what's coming. USA (Medicare/Medicaid, VA, Dept of HHS, DoD etc.) - RecoveryRx - insurance (CPT code, HCPCS, ICD and/or ROW code(s)). That is the BIGGIE, imo, and it could play out in any number of ways depending on factors the company would be loathe to reveal beforehand. Yes, I am referring to NDAs and/or ongoing negotiations that may or may not be taking place. The world of medical politics (AMA, FDA, big pharma) is treacherous and cut-throat, not to be taken lightly. Still waters run deep, stay tuned, new stuff emerges all the time.
But let's not stop there. Howz about SmartSole? What about the Veternarian/pet market (Yuuuuuugge!)? Or the initial orders for Mexico and Spain. Spain (PRIM) esp'ly is a big, big market in Europe. STADA (might they expand?) is also in our wheelhouse (Saudi Arabia, Bahrain) along w/ having had (ongoing?) a relationship w/ B Braun (G.B. 1 day outpatient knee replacements). Or Korea w/ WonJin Plastic Surgery (thx, Swdfsh) doing thousands of operations yearly. As mtoronto once said months ago, it will soon be impossible to keep track of all the worldwide outcroppings of BIEL products w/ each and every one of them generating sales and encouraging word-of-mouth advertising.
If you look at the BIEL twitter feed you'll notice many tweets in ref to RecoveryRx, almost on a daily basis. There has to be a reason for that. BIEL is not in a position to waste time and energy on social media if it were not justified either in the response they are getting or it is part of a well-planned awareness campaign aimed at not only doctors and med personnel but the decision makers as well. As one poster said, "Are the whales circling?". Mixed metaphor but you get the point.
Another poster made the analogy of BIEL to Secretariat winning the Belmont Stakes for the Triple Crown. Agreed, the BIEL story has got legs. I would also compare BIEL to this year's winner, Rich Strike, in the Kentucky Derby. The word juggernaut comes to mind. Out of nowhere, no one expecting BIEL to come out of the pack so quickly after languishing in the back of the pack for so very long; suddenly we are where we want to be. And the whales come to feast. Kudos to all.
https://www.youtube.com/watch?v=wu730vLeSzU
After much deliberation, I have decided to expand the Bashturd category to include Boneheads. As in, I wonder what the B&Bs are up to tonite? With the SAI folks being the latest success story deciding to join the party, the argument of BIEL not doing enough to promote the brand (or 'where are the deals?') is bordering on the absurd. The B&Bs are, generally speaking, a rather unruly bunch prone to simple-minded outbursts leading many to question their status as humans w/ a functioning brain. This relentless and pathetic ritual of ridiculing all things BIEL is ludricous. It's only natural to turn that vitriol back onto them. Naturally, I am happy to do my part.
We are rounding the 2nd turn, bring it home ... WBeacham