420 with CNW — Edmonton Startup Finds Success Re
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When the marijuana legalization wave started sweeping through several U.S. states and neighboring countries, there was concern about what would be done about all the waste from the packaging products in which cannabis is sold. [Re] Waste, an Alberta-based startup in Canada, has come up with an answer that is minting money for the company.
Started in Corey Saban’s garage, [Re] Waste now operates out of a spacious warehouse located close to Edmonton’s international airport. The company is grateful for all marijuana consumers who have shown that they are enthusiastic about recycling. These cannabis users take the empty marijuana containers back to the different retail outlets around their communities. [Re] Waste then picks up those containers and takes them to its facility for further sorting and processing.
Saban reveals that many people think that any waste they place in the blue recycling bags at home will be recycled once it is taken away by the garbage collection companies. However, this isn’t always true. In fact, the city of Edmonton doesn’t have the resources to invest in recycling all the plastic dumped into garbage bins. Instead, the city recycles high-quality plastics and send the rest to landfills.
This is the point at which [Re] Waste comes in. The company sorts and processes all the plastic and then makes products that it can sell out of that plastic waste. Some of the products that the company makes include shelving units, plastic bins, concrete and other useful items.
This is unlike the provincial government, which is primarily concerned with selling plastic pellets that are uniform enough to meet the feed stock requirements of the larger companies that are manufacturing plastics for different end uses. To the provincial government, sending the rest of the plastic it can’t use to the landfill is an affordable option. [Re] Waste doesn’t see things that way and wants to recycle as much of the plastic waste generated as possible.
So far, the cannabis container recycling company says that it has prevented 100,000 marijuana containers from being taken to landfills. By so doing, the company is making money while also bringing to fruition the concept of a circular economy within the cannabis space.
The strides taken by this Edmonton startup ought to serve as an example of what is possible in all jurisdictions where marijuana is legal. The marijuana plant already boasts its own eco-friendly credentials, and adding container recycling into the mix will boost the profile of the marijuana industry as well as its different sector players, including Red White & Bloom Brands Inc. (CSE: RWB) (OTCQX: RWBYF), as ecologically conscious entities.
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