Omaha Steaks is a great example. Most people in th
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Posted On: 05/08/2022 11:43:24 AM
Omaha Steaks is a great example. Most people in the US know or have heard of them. I forget if I ever ordered from them. Maybe once, but I see their print ads all over. Yeah print ads.
Companies used to spend a ton on paid media and print. TV commercials, radio, magazines, newspapers, mailings. One I know, their budget was $1B. Omaha Steaks always advertises in this Clipper Magazine. Every time I get it, I think...Oh, I would order from them one day or that would make a nice gift that I can never think of, and then throw it out.
I just looked it up and Clipper Magazine is an actual company with a lot of products. Thought is was some local crap thing I got in the mail. Feels so 80's
https://clippermagazine.com/
The other thing I get in the mail that has Omaha Steaks is this letter size envelop that has 40-50 slips of paper each with a different company. I always think, what a waste of resources and if you every tried to look at each of them, it's not a great user experience.
Does Omaha Steaks have videos?
https://www.omahasteaks.com
Yeah, if you scroll all the way to the bottom under Cooking on the right next to recipes. Even have cooking charts which I'm always looking up.
Omaha is a backwards company. Why wouldn't you put some videos on the home page? They are really good. Makes your mouth water. Put a live event once a week on the site too or better yet, do it on Market. Give some steaks away. You'll get a bunch of people attending.
I looked up to see if they still have locations. A lot. Kind of surprised. Why would they even need a location. Just amp up their online with interactive videos, email marketing and Market.
Companies used to spend a ton on paid media and print. TV commercials, radio, magazines, newspapers, mailings. One I know, their budget was $1B. Omaha Steaks always advertises in this Clipper Magazine. Every time I get it, I think...Oh, I would order from them one day or that would make a nice gift that I can never think of, and then throw it out.
I just looked it up and Clipper Magazine is an actual company with a lot of products. Thought is was some local crap thing I got in the mail. Feels so 80's
https://clippermagazine.com/
The other thing I get in the mail that has Omaha Steaks is this letter size envelop that has 40-50 slips of paper each with a different company. I always think, what a waste of resources and if you every tried to look at each of them, it's not a great user experience.
Does Omaha Steaks have videos?
https://www.omahasteaks.com
Yeah, if you scroll all the way to the bottom under Cooking on the right next to recipes. Even have cooking charts which I'm always looking up.
Omaha is a backwards company. Why wouldn't you put some videos on the home page? They are really good. Makes your mouth water. Put a live event once a week on the site too or better yet, do it on Market. Give some steaks away. You'll get a bunch of people attending.
I looked up to see if they still have locations. A lot. Kind of surprised. Why would they even need a location. Just amp up their online with interactive videos, email marketing and Market.
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