New patent issued to Verb on May 5. This really lo
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Posted On: 05/08/2022 8:31:24 AM
New patent issued to Verb on May 5. This really locks up everything to do with attribution, anyone else doing it would have to license it from Verb. Once people start using attribution with Market I expect that will make a big difference in sales and will be one more thing Market has that no other livestream sales platform has.
As can be seen in the patent, this is really the culmination of a series of patents that Verb already has leading up to attribution, but this completes everything to do with it.
It was filed on Aug 6, 2021 and granted on May 5.
The abstract is:
The present disclosure provides systems and methods for electronically providing each of a plurality of content distributors with access to a library of content items, facilitating the selection of a combination of the content items, creating a unique set of links for each recipient-distributor combination, and distributing the selected content and unique links via one or more distribution channels to a plurality of recipients. As each link is associated with both a recipient and a distributor, conversion actions stemming from the selection of a link by a recipient are attributed to the proper distributor. Distributors can create content distribution approaches that can be shared with other distributors.
The full patent can be seen here:
Systems and Methods for Enhanced Networking, Conversion Tracking, and Conversion Attribution
As can be seen in the patent, this is really the culmination of a series of patents that Verb already has leading up to attribution, but this completes everything to do with it.
It was filed on Aug 6, 2021 and granted on May 5.
The abstract is:
The present disclosure provides systems and methods for electronically providing each of a plurality of content distributors with access to a library of content items, facilitating the selection of a combination of the content items, creating a unique set of links for each recipient-distributor combination, and distributing the selected content and unique links via one or more distribution channels to a plurality of recipients. As each link is associated with both a recipient and a distributor, conversion actions stemming from the selection of a link by a recipient are attributed to the proper distributor. Distributors can create content distribution approaches that can be shared with other distributors.
The full patent can be seen here:
Systems and Methods for Enhanced Networking, Conversion Tracking, and Conversion Attribution
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