$SFLM DD - Updated May 1, 2022 -----------------
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Posted On: 05/01/2022 4:41:15 PM
$SFLM DD - Updated May 1, 2022 [important aspects in bold]
Summary Of Changes In This Update
- Revenue for Week 17: $0.253M.
- Total Revenue for 2022 for Weeks 1-17: $4.712M.
- Pro-rata estimate for Total Revenue in 2022: $14.4M.
- Update to "2022 Onwards Price Possibility - Based On Correct Market Cap For Revenue" section: $0.0800 / $0.0940.
- Amended Share Structure to reflect 206.25M reduction in Outstanding Shares.
- Links to PRs on April 26 and April 28.
- Links to update on April 27.
- Link to Business Article - Getting Married In the Metaverse.
Backstory - October 2020 > July 2021
SFLMaven is a "beyond well-established" [company's description] jewelry business which has operated successfully on eBay since June 2003 - almost 19 years.
It effectively went public when acquired by the former ticker $SKDI in October 2020.
At the same time, $SKDI divested itself of Hakuna and Numuni.
CEO of SFLMaven became CEO of $SKDI wef October 12, 2020.
Significant further information about the success to date of SFLMaven and plans ahead have been given in 14 x videos [see links below].
The CEO has confirmed that he sees no reason for a reverse stock split. [source: PR dated October 9, 2020 announcing CEO takeover].
On / around February 18, 2021 the company applied for a name change of the then current ticker $SKDI to "SFLMaven" and a ticker change.
The name "SFLMaven" and ticker "SFLM" came into effect March 30, 2021.
$SFLM is now re-focused on a serious revenue generating business and - having divested itself of non-core businesses - is set to deliver shareholder value.
SFLMaven now also sells at 1stDibs [source: Twitter July 8, 2021]
Future Intent
- Increase inventory to increase sales volume.
- Build out own professional on-line retail site - already being worked on [source: 3rd video].
- Increase shareholder trust by delivering dependable growth month after month and Q after Q.
- Deliver "fantastic shareholder value".
- Emphasize differentiation from other OTC companies - get the word out that it is an undervalued "diamond in the rough" that already keeps cranking out $Ms in revenue month over month [source: 4th video].
- Diversify over more platforms [source: 4th video].
- Expand the new Non-Fungible Token (NFT) Division [source: 9th video and PRs September 21 and 23]
- Already signed first renowned NFT artist - draws live crowds up to 30,000 people [source: PR dated October 15] and a second NFT artist [source: PR dated October 19].
- Plans to recruit local NFT artists to expand Nationwide [source: 11th video].
- Develop a Collectibles Marketplace Strategy by acquiring around 7 x collectible companies - and grow using proven business model - to same revenue level as original SFLMaven Jewelry Division - see more detail in specific section below [source: 9th video and PR dated September 21].
- In the longer term, looking to acquire 8-10 collectibles companies over 5 years [source: 11th video].
- Diversify and grow another significant revenue stream with a Metaverse Division [source: 14th video]
- Initiating audit with goal of filing Form 10, becoming fully reporting company and uplist to OTCQB - so we can expect a sustained .01 bid at some point ahead - have plenty of shares from current levels [source: 7th Video].
- Reduce shares available through the multi-stage Shareholder Protection Initiative [see relevant section below]
Expansion Announcement - September 16, 2021 [source: 9th video]
Start acquiring other collectible companies to create a coalition that uses the well-established already succesful SFLMaven platforms, connections and growth model.
Already in discussion with a few companies - looking to acquire 6 or 7 - such as those specializing in: baseball cards, comic books, handbags, toys, stamps and sports memorabilia.
Plan is to build each to have the same size revenues as SFLMaven Jewelry Division - currently around $1M > $1.17M+ per month.
In addition, has formed a NFT Division of SFLMaven.
https://vimeo.com/606644545
Key Points - CEO 13th Video
- "King of eBay" - $140M in sales over 18+ years - in high quality jewelry.
- Strong 2021 Q4 performance - jump in growth.
- Rise in overall sales to $2.5M in Q4 - up 20% on 2020.
- This is just on core jewelry model - moving into addtional revenue streams with NFTs, Metaverse and cryptocurrencies.
- Average item sale price: $845 - up 10%.
- High demand for vintage quality watches, yellow gold, stackable and chunky jewelry - all making a comeback.
- Customers have confidence to buy high price items - like Rolex watches - as a 3rd party authenticator is used.
https://vimeo.com/673267050
Key Points - Formation of Metaverse Division / CEO 14th Video - PR'ed February 11, 2022
- $305K+ in sales in Week 5 - including $266K from just the "Thursday Night Auction" - looking forward to many more weeks like that [already achieved].
- Great business model - every day is someone's birthday or anniversary - always have items at "Buy It Now" with next day shipping.
- Metaverse explained in video from 01:28 - view via link below.
- New Metaverse Division is going to provide a huge additional revenue stream.
- For example, accessories bought by 350M users of just one free game on the Metaverse in 2020 - "Fortnite" - had revenue of $5.7 Billion in one year.
- Revenue comes from "microtransactions" - people accessorising their avatars at $1 > $10 at a time.
- $SFLM will be offering jewelry, collectibles and art as accessories - so easy for them to do as they have items to photograph all the time and an NFT Division - from their own Metaverse real estate store.
- $SFLM wants to be on the front-lines for accessorising in the Metaverse.
- Starting immediately - going to be a big deal - will be making lots of announcements reporting progress over the coming weeks and months.
- Will be choosing and announcing which Metaverse they will be jumping into first within the next week or so [now done.] Then purchasing the "real estate" [now done] within it and building the "store" - just like in the real world.
- Completely separate from the core business.
- Metaverse Divison will be funded with revenues from the core Jewelry Division business.
https://vimeo.com/675954496
Key Points - 2021 Annual Report - Filed March 30, 2022
As at December 31, 2021 compared to December 30, 2020
Total Current Assets: $1,385,723 - up from $400,144 - up 246%
Total Assets: $1,977,288 - up from $838,272 - up 135%
Total Sales Income: $11,092,725 - up from $8,473,292 - up 31%
Less Returns & Allowances: ($1,090,841) [9.8% of sales] - ($1,057,482) - [12.4% of sales] - Return Rate reduced by 26.5%
Total Sales: $10,001,884 - up from $7,415,810 - up 34.87%
Total Cost of Goods Sold: $8,614,698 compared to $8,235,908
Gross Profit: $1,387,186 compared to ($820,098) - improved by $2,207,284
Total Operating Expenses: $1,688,386 compared to $1,870,088 - reduced by 10%
Operating Income: ($301,200) compared to ($2,690,186) - improved by $2,388,986
Net Income: ($301,020) compared to ($4,450,475) - improved by $4,149,455
Cash At Beginning of Period: $3,392
Cash At End of Period: $264,833 - up $261,441
Key Points - 2021 Achievements in Breakout Year PR Dated April 1, 2022
2021 Performance Highlights:
[confirms my analysis of the 2021 Annual Report in section above]
Total Sales: $10M+ - up 35% year over year.
Ending Inventory: $1.12M - up 184% year over year
Gross Profit: $1.4M - up over $2.2M year over year
Net Income: ($301K) - up over $4.1M year over year
Total Cash on Hand: $265K - up over 5,000% year over year
Total Buyers: up 15% year over year
Repeat Buyers: up 20% year over year
CEO Comments:
"The Company saw strong growth across key metrics reflecting better execution as well as an improving macro environment"
"The Company also benefited during the second half of the year from a competitive advantage over other jewelry and luxury goods sellers due to a lack of dependence upon a global supply chain and manufacturing foundation."
"The Company is already on pace for even stronger growth in 2022, which may be further augmented by the implementation and launch of SFLMaven’s metaverse strategy as it lays a foundation to become the first native dealership of high-end vintage digital jewelry NFT items for avatar use in the metaverse."
“2021 was a breakout year for the Company, even though it is already being sharply outpaced by our performance thus far in 2022”
“We saw tremendous gains in every major metric and achieved gross profitability through improved efficiency, better product sourcing, increased web presence and traffic, and more repeat customers."
"We also ended the year with a much bigger stockpile of cash and product inventory, laying a foundation for the explosive growth we have seen so far in 2022.”
Key Points - Record Setting March 2022 Performance PR Dated April 8, 2022
- Sales Growth: 51% year over year.
- Annual Run Rate: over $14.4M in total topline sales.
- March 2022 Revenue: $1.21M - up 51% year over year.
- Total Sales: up 49% on a sequential monthly basis.
- Average Sales Price Per Item: nearly $900
- Items Sold: 1,362 - up 66% on a sequential monthly basis
- New Company record for total sales.
“So many factors are coming together this year, but the most important appears to be our market positioning”
“Most of our competitors are seeing volume and pricing offset by supply chain limitations. Because we aren’t dependent on complex logistics or manufacturing dynamics, our model has created a tremendous opportunity to pick up market share, and we are delivering on that premise and picking up record numbers of new and repeat customers along the way, suggesting this period is not only offering SFLMaven a windfall on pricing and volume but a sticky competitive advantage on branding and market identity.”
"During the month of March 2022, the Company managed to set new multi-decade records in total sales, product pricing, and unit sales volume as demand for high-end goods grows in an environment defined by supply shortages for precious metals, rare goods, and luxury items."
"The Company remains committed to its model as a convenient, market-leading auction-based distributor of vintage jewelry and high-end luxury goods through its top eBay store while working to expand to additional outlets."
"SFLMaven is also continuing to prepare for the launch of its metaverse strategy, which will feature NFT-based wearables centered around luxury vintage digital jewelry for avatars through its soon-to-open metaverse store in Decentraland."
“We are now on pace for our best year ever on the back of record sales from our core in-real-life jewelry business as we work toward the launch of our digital NFT presence, which we continue to believe holds tremendous potential given our first-mover positioning.”
Metaverse Division - Rationale / Progress of Setup
The new additional $SFLM Metaverse Division - already in the process of being set up - is going to be a huge additional revenue stream.
For example, accessories bought by 350M users of just one free game on the Metaverse had revenue of $5.7 Billion in just one year 2020.
$SFLM will be offering jewelry as accessories - so easy for them to do as they have items to capture images of all the time - on their own Metaverse store.
The company is already making exceptionally rapid progress on getting the Metaberse Division up and running:
- Formation announced - PR'ed February 11, 2022.
- Closed the purchase of the "real estate" in Decentraland - PR'ed March 4, 2022.
- Hired a digital design consultancy to direct the company’s Metaverse presence - PR'ed March 11, 2022.
- Announced would be attending one of the biggest Cryptocurrency conferences in the world in April - Bitcoin Miami 2022 - to make essential connections as it rolls out the Metaverse venture - Twitter update March 24, 2022.
- Announced development of Metaverse Story in Center of Decentraland had begun - Twitter update March 25, 2022.
- Announced partnering with Metaskins Studios SAS for the design and creation of the Company’s metaverse presence at its real estate plot in Decentraland - PR dated April 28, 2022.
Next step will be build-out of the "store" - then the additional revenue stream - on top of the $14.4M expected this year from the Jewelry Division - can commence.
https://vimeo.com/675954496
Performance / Achievements
- 2020 top line revenue: $7.4M - despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].
- 2021 target was to increase revenue by 30% [source: 2nd video] - achieved $10M+ up 35% [source: PR April 1].
- Reached the 100K Postive Feedback major milestone for its eBay store on October 7, 2021 [source: PR October 12, 2021].
- $1.615M in capital for increased inventory raised through the first phase of the Public Offering.
- Operating expenses reduced by 10% in 2021 [source: 2021 Annual Report]
- Total Buyers: up 15% in 2021 over 2020.
- Repeat Buyers: up 20% in 2021 over 2020.
- 2022 revenue for Weeks 1-17 - already $4.712M.
- Additional $1.116M in sales Weeks 7-17 compared to overall 2021 weekly average due to increased cash flow and hence inventory.
- Public Offering worked exactly as planned - so 300M shares cancelled as first step of Shareholder Protection Initiative.
2022 Onwards Price Possibility - Based On Correct Market Cap For Revenue Figures Provided By Company - As At April 29, 2022
$SFLM revenue in 2021 was: $10.001M
$SFLM eBay/1stDibs 2022 revenue estimate - not including additional revenue streams from NFT Division, Metaverse Division and Bitcoin - based on Weeks 1-17: $14.4M
Multiple x 10:
- SFLMaven jewelry core business.
- Add 7 x collectible companies and grow to same level.
- Add NFT Division of SFLMaven.
- Add Metaverse Division of SFL Maven.
10 x $14.4M = $144M
Market Cap based on Total Outstanding Shares of 1.809 Billion: $0.0800.
Price based on Restricted still being Restricted or the company insiders / lenders choosing to keep if any go Unrestricted in 2022 [none have so far] - so based on Unrestricted Outstanding Shares of 1.493 Billion: $0.0940.
Short term for just the Jewelry Division revenue: $0.0080 / $0.0094.
This section will be updated on an ongoing basis as revenue increases or if there is any change to the share structure.
CEO Videos
1st Video - PR'ed October 9, 2020:
https://vimeo.com/466211275
2nd Video - PR'ed November 2, 2020:
https://www.youtube.com/watch?v=NP2lBMixGZ8
3rd Video - PR'ed April 9, 2021:
https://vimeo.com/534192493
4th Video - linked released via Twitter May 6, 2021:
https://vimeo.com/546029691
5th Video - link released via Twitter May 12, 2021:
https://www.youtube.com/watch?v=IqBPN1W097o
6th video - link released via Twitter June 7, 2021:
https://vimeo.com/558582193
7th Video - link released via Twitter June 9, 2021:
https://www.youtube.com/watch?v=J6FaPp0p22k
8th Video - found on Money TV September 2, 2021:
https://vimeo.com/596165761
9th Video - linked via Twitter September 16, 2021:
https://vimeo.com/606644545
10th Video - linked via Twitter September 20, 2021:
https://drive.google.com/file/d/1tw-b7-qSLOXj...G3m78/view
11th Video - linked via Twitter October 15, 2021:
https://vimeo.com/632111482
12th Video - PR'ed February 4, 2022:
https://www.nasdaq.com/videos/valentines-day-...wsource=cl
13th Video - PR'ed February 7, 2022:
https://vimeo.com/673267050
14th Video - PR'ed February 11, 2022:
https://vimeo.com/675954496
Corporate Video - Released April 8, 2022
https://twitter.com/i/status/1512415744105099269
Current Tier - OTC Pink Current
https://www.otcmarkets.com/stock/SFLM/overview
Plans to uplist to OTCQB - will require sustained bid above .01.
Public Offering
A Public Offering of at .0050 to raise capital to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.
The Public Offering Statement was updated on May 18, 2021 to change the price to .0046 and it was confirmed that money was already coming in.
With the sales increase target already exceeded by the end of Q3, a SEC Form 1-Z Public Offering Exit Report was filed on December 9, 2021 showing that:
- $1.615M in capital was raised in 2021.
- Only 352.5M of the 2.2 Billion maximum offered from October 10, 2019 were sold at .0046. The majority of these shares have probably already been traded on previous runs (see Share Structure section notes).
From December 16, 2021 onwards, there has been a Public Offering of 2 Billion maximum offered at prices that are varied periodically to offer a discount to institutional level investors / large account traders who can meet the minimum of $50K initial purchase, minimum of $10K follow-on purchase and other relevant qualifying criteria.
The increase in Unrestricted Outstanding Shares posted on February 9, March 11 and March 31, 2022 corresponded to a probable 8 x $50K / 62.5M share investments.
The increased cash available from the Public Offering enabled more inventory to be bought. This has already resulted in around $1.166M more in revenue in 11 weeks [$298K + $319K + $256K + $362K + $355K + $283K + $353K + $311K + $214K + $273K + $253K = $3.277M - average over $298K per week compared to an average of $192K per week in 2021 - [$298K - $192K] x 11 = $1.166M. This represents 55% growth so far in 2022 on top of 35% already achieved in 2021.
Key Points - New Shareholder Protection Initiative PR'ed April 22, 2022
- CEO voluntarily returning 300M shares of common stock to the Company’s treasury.
- This is an initial step in $SFLM's newly initiated shareholder value protection campaign.
- It will reduce outstanding shares to protect SFLMaven shareholders from dilution risk.
- $SFLM's "financial reality has shifted over recent months" - see results from increased cash flow over last 11 weeks - "offering an opportunity to drive value for our shareholders in many ways, including proactive measures designed to eradicate dilution risk”.
- The 300M shares being returned is just the first step and alone will reduce the current outstanding shares by 15%.
- The 15% reduction "directly helps our other shareholders access value as the supply of shares drops and the potential for those shares to come into the market as share sales is eliminated."
- SFLMaven management "is committed to establishing a shareholder-friendly relationship with its common stockholders. Cash flows derived directly from operations so far in 2022 have granted the Company room to tighten up its capital structure."
- "Additional proactive measures targeting this agenda will be announced in future communications."
https://www.otcmarkets.com/stock/SFLM/news/st...id=2190730
Share Structure - Updated April 26, 2022
Verified Profile - updated at least monthly.
Authorized Shares: 5,000,000,000 [same as in January 2020]
Outstanding Shares: 1,809,275,173 [down 206.25M]
[up 341.25M in 11 months September 2020 > August 2021 - no change August 2 > September 8 - up 43.75M September 9 > October 8 - no change October 9 > January 20 - up 187.5M January 21 > February 9 - up 281.25M February 10 > March 11 - up 93.75M March 12 > March 31 - down 206.25M April 1 > April 26]
Restricted: 315,504,231 [down 300M]
[up 20M in 11 months September 2020 > August 2021 - no change in last 3 months May to August 2, 2021 - down 50M August 2 > September 8 - no change September 9 > March 31 - down 300M April 1 > April 26]
Unrestricted: 1,493,770,942 [up 93.25M]
[up 321.25M in 11 months September 2020 > August 2021 - up 50M August 2 > September 8 from formerly Restricted - up 43.75M September 8 > October 8 - no change October 9 > January 20 - up 187.5M January 21 > February 9 - up 281.25M February 10 > March 11 - up 93.75M March 12 > March 31 - up 93.25M April 1 > April 26]
Float: 1,100,020,942 [unchanged - as at March 31, 2022]
Note 1: It is only the Unrestricted Outstanding Shares / Float count that is relevant to immediate trading. Relatively low at 1.49B for a stock in the .0010 > .25 price range.
Note 2: The 252.5M increase in the Unrestricted Outstanding Shares count in 10 months September 2020 > July 2021 was not significant to the top long-term traders of $SFLM.
Note 3: Way more than that increase over 220+ trading days was traded in just a dozen of them - for example: 65M in just 2 days on March 3-4, 30M on March 18, 365M on March 24, 57M on March 25, 99M on March 29, 28M on April 1, 136M on April 5-9, 50M on April 7, 28M on April 8, 21M on April 29 & 35M on May 4 [914M in just those 12 days].
Note 4: The 68.75M increase in July 2021 was not significant to the top long-term traders of $SFLM. 578M were traded in the 20 trading days concerned - including 286.5M on July 15, 49M on July 16 and 112.75M on August 4 [448M+ in just those 3 days alone].
Note 5: The 50M increase in August 2021 - all formerly Restricted shares held by insiders - was not significant to the top long-term traders of $SFLM. 343M were traded in the 27 trading days concerned - including 112M on August 4 when it ran .0042 > .0064 (52%) and 50M on August 13 when it ran .0040 > .0051 (27.5%).
Note 6: The 43.75M increase in September 2021 was not significant to the top long-term traders of $SFLM. 282M were traded in the 22 trading days concerned - including 71M on September 21 followed by another 60M October 5+6.
Note 7: The 187.5M increase January 21 > February 9 was not significant to the top long-term traders of $SFLM. 304M were traded in the 20 days concerned - including 52M + 71M + 82M + 51M on February 4-9 [256M in just those 4 days].
Note 8: The 187.5M increase equates exactly to 3 x minimum $50K / 62.5M investments at the Public Offering.
Note 9: The 281.25M increase February 10 > March 11 was not significant to the top long-term traders of $SFLM. 821M were traded in the 30 days concerned - including 82M on February 17, 64M on February 22, 80M on February 23, 58M on February 28 and 62M on March 1 [346M in just those 5 days].
Note 10: The 281.25M increase could equate to 4 x $50K / 62.5M initial investments plus some $10K follow investments or payments for services such as accountancy / PRs.
Note 11: The 93.75M increase March 12 > March 31 was not significant to the top long-term top traders of $SFLM. 7 60M shares were traded during the period including 218M on March 31 alone.
Note 12: The 93.75M increase April 1 > April 26 was not significant to the top long-term top traders of $SFLM as 644M shares were traded during the period and a further 248M April 27-29 - including 130M on April 27.
Note 13: The increased cash available brought in over the last 11 weeks had has enabled sales to be increased by $1.166M during the period [see Public Offering section above].
Note 14: The Public Offering having worked as required - as shown above - the CEO has returned 300M shares to the treasury thereby effectively cancelling the equivalent of the shares sold to bring in $240K in capital.
PRs / Updates Since February 18, 2021
Ongoing PR campaign with 63 releases already.
Items referring to achievements surpassed by later results in 2021 and 2022 deleted.
2021
News - June 10. SFLMaven Celebrates 18 Year Anniversary and Transition to Public Company.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=306755
News - July 20. SFLMaven Announces New Sales Channel Launch on 1st Dibs, a Leading Luxury Goods Online Marketplace.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=312366
News - September 21. SFLMaven Announces New Collectibles Marketplace Strategy with Focus on Acquisitions and Digital Auction Leadership in NFTs and Other Unique Items.
Company to Enter $370 Billion Collectibles Space to Leverage Digital Auction Expertise and Augment $MM Existing Luxury Goods Business.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=321684
News - September 23. SFLMaven Announces Further Details on the Company’s Emerging NFT Strategy.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=322131
News - September 29. SFLMaven Announces LOI with First Talented Artist for Creation of Unique NFT Portfolio.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2008065
News - October 12. SFLMaven eBay Online Store Surpasses 100K Positive Feedbacks.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2018511
News - October 14. SFLMaven Announces Signed Agreement with First NFT Artist for 50 Unique Works.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=325237
News - October 19. SFLMaven Signs Second Talented Artist for Expansion of Unique NFT Portfolio.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2025011
Update - November 11. How NFTs Create Value.
https://hbr.org/2021/11/how-nfts-create-value
https://twitter.com/SFLMaven/status/1458849398381858821
2022
News - February 11. SFLMaven CEO Joe Ladin Discusses Metaverse Strategy on MoneyTV.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=343304
News - February 17. SFLMaven Announces Plan to Purchase Metaverse Real Estate to Establish Virtual Jewelry Operations in Decentraland.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=344206
News - February 24. SFLMaven on Pace for Significant Revenue Growth in 2022 as Company Finalizes Purchase of Metaverse Real Estate.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=345136
News - March 4. SFLMaven Finalizes Decentraland Real Estate Acquisition to Establish the Company’s Virtual Vintage Jewelry Metaverse Store.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=346460
News - March 11. SFLMaven Hires Chicago Digital Design Consultancy to Direct Company’s Metaverse Presence.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=347469
News - March 15. SFLMaven Announces New Company Record for Weekly Sales, Pulling in $362k for the Week Ended March 10.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=347887
News - April 1. SFLMaven Provides 2021 Annual Performance Metrics Following Breakout Year.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=350535
News - April 8. SFLMaven Announces Record Setting Performance in March 2022.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2178908
Update - April 11: "Another #Bitcoin conference in the books! Bitcoin 2022 Miami was amazing and very inspiring. We will continue to keep adding Bitcoin to our balance sheet each week."
https://twitter.com/SFLMaven/status/1513529516051816450
Update - April 13: "$SFLM shareholders - Excited to announce that we just made our second Bitcoin purchase since we announced that we are adding Bitcoin to our balance sheet. This is just one important component for digital strategy which will position us for exponential long term growth."
https://twitter.com/SFLMaven/status/1514253658296397828
Update - Apriol 14: "Shareholders The design of our metaverse store will be stunning. This will be a unique twist of art deco meets digital landscape. Please stay tuned for updates."
https://twitter.com/SFLMaven/status/1514671596212035588
Update - April 15: "$SFLM shareholders we are working on a unique interactive experience in our metaverse store that will excite all jewelry shoppers to the core."
https://twitter.com/SFLMaven/status/1515029059033575426
Update - April 19: "$SFLM shareholders Things are going great with our upcoming metaverse store. New doors are opening and we are able to make it even more interactive and exciting than we were originally planning."
https://twitter.com/SFLMaven/status/1516431623566340107
Update - April 20: "$SFLM shareholders Metaverse plays are crucial to any business model right now. Those businesses not considering it or not getting involved will be left behind. Having a metaverse presence will be as basic as having a website in the next few years."
https://twitter.com/SFLMaven/status/1516790949002756103
News - April 21. SFLMaven to Accept Bitcoin as Payment for Product Sales and Begins to Diversify Cash Holdings to Include Bitcoin with Series of BTC Allocations.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=353277
News - April 22. SFLMaven CEO Returning 300 Million Common Shares to Treasury as Initial Step in New Shareholder Protection Initiative.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2190730
News - April 26. SFLMaven Announces Another Explosive Thursday Night Auction, Pulling in $247K in Sales on Thursday April 21.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2193289
Update - April 27. "Attention $SFLM Team! We just added to our #Bitcoin position."
https://twitter.com/SFLMaven/status/1519389273992142848
News - April 28. News. SFLMaven Partners with MetaSkins Studios to Launch Vintage Digital Jewelry Wearables Metaverse Store.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2196808
Business Article - September 23, 2021
"Joseph Ladin of SFLMaven Corporation: Invest in all of your stakeholders”
https://thriveglobal.com/stories/2599162/
Business Article - December 31, 2021
"SFLMaven Corp, The ‘Amazon.Com Of Collectibles,’ Expands Into NFT Market… And Could Change NFT Ecommerce For Good"
https://marketsherald.com/sflmaven-corp-the-a...-for-good/
Business Article - January 27, 2022
"SFLMaven: The Future Of Collectibles In The Online Marketplace"
https://marketsherald.com/sflmaven-the-future...rketplace/
Business Article PR - February 11, 2022
"Understanding the Metaverse as an Investment Opportunity"
https://www.marketwatch.com/press-release/und...2022-02-11
Analysis Video - Penny Stocks Today - Released February 17, 2022
"The King of eBay is Diving into NFTs!!"
https://www.youtube.com/watch?v=I3zdLR0wRsI
Business Article - Getting Married In the Metaverse - April 23.
https://www.thedailybeast.com/metaverse-weddi...l-the-rage
Trading Patterns
Note 1: Details of runs in 2019 and 2020 of up to 433% have been deleted - still available to view in the contemporaneous record here.
Note 2: Now that we are expecting runs of 1000% > 2000% in 2022 from current levels, details of 8 x runs less than 84% in 2021 have been deleted - still available to view in the contemporaneous record here - to make breakout patterns in a new tax year more evident. In addition, some details of stages observed in previous short squeezes has also been deleted.
2021
Started breakout from .0038 (previous close) > .0050 on January 6, 2021
Ran from .0052 > .0064 on February 9 - 23%
Ran from .0062 > .0080 on February 10 - 29%
Ran from .0073 > .0091 on February 11 - 25%
Ran from .0070 > .0088 on February 18 - 26%
Ran from .0076 > .0091 on March 3 - 20%
Ran from .0086 (previous close) > .0197 (then new 2021 high) on March 24 - 129%
Ran from .0092 (previous close) > .0169 on March 29 on just under 99M traded - 84%
Ran from .0169 (previous close) > .0200 (new 2021 high) on March 30 - 18%
Ran from .0127 (previous close) > .0160 on April 1 on just 28M traded - 26%
Ran from .0098 (previous close) > .0119 on April 8 - 21%
Ran from .0060 (previous close) > .0117 on July 15 - 95%
Ran from .0018 (days prior) > .0030 by December 14 - 66%
2022
Ran from .0018 > .0024 on February 4 - 33%
Started move off 2022 bottom .0008 on March 1 > .0014 by March 7+8 - 75%
Ran from .0008 (previous close ask) > .0011 on April 22 - 37.5%
Ran from .0009 (previous close ask) > .0012 on April 27 - 33%
Maintained same bottom range - predominantly .0020 > .0052 (10% > 25% of the anticipated .02+ break) - for 71 trading days to December 31, 2021 as new interest tried bidding first but also bought some on the ask. By then, 823.3M shares - 98.3% of the low Unrestricted Outstanding Shares count at the time - had been bought September 22 - December 31. As the balance at higher prices are held by longs, this should make it extremely thin to the upside in the .0052 > .02+ range.
Increases in the Unrestricted Outstanding Shares over the last 120 days have not been significant to the top long-term traders of $SFLM as a proportion of the total volume traded (see relevant section above) and the greatly increased revenue achieved over the past 17 weeks - particularly the last 11 weeks - due to increased cash available for inventory is clearly evident.
On April 22, $SFLM launched its Shareholder Protection Initiative. The first step is a reduction of 300M shares - effectively cancelling out all the recent increases that brought in $240K in capital - which in turn enabled an additional $1.166M in revenue. More reductions are planned ahead.
Expect a dramatic move up anytime we get sufficiently large buys set across several successive asks - taking out any walls put up by any legacy debt holders or those that attempt to manipulate the price down by a combination of shorting and walked down, often "fake" walls - by which I mean cancelled when hit without filling.
When traders fail to hit the ask aggressively enough at the open , any legacy debt holders will continue to trade at current levels. When the ask is hit aggressively enough across asks, MMs acting for legacy debt holders move up. We should get past mass 1-tick flippers by .0015 and be back to a more normal few M per .0001 to .0015 > .0020 then much thinner still after that.
Any manipulators leave themselves open to getting short squeezed - as happened in 2021 on March 24 and March 29 for 129% and 84% runs and again on July 15 for 95%. During several runs, legacy debt holders have been observed to push bids up and not start daily selling on the ask until a peak is reached.
A number of times in 2021 and 2022, more traders have been willing to hit the ask above hold back attempts to top up their inventory of shares for trading throughout 2022 - especially during the phase when the company starts its qualification attempt to uplist to OTCQB which will require a sustained bid above .01 - and for trading on surge moves and short squeezes.
With many traders now known to be watching $SFLM at all times, those that try walking asks down are likely to get taken out by large buys - and lose shares at just the wrong time.
As with all my long-term top picks, knowing who got what where - relative to you by process of elimination - is important when deciding the ratio of shares to keep long-term vs locking in partial profits at peaks in the .01 > .02+ range - as is patience - this is a long-term play throughout 2022 into 2023.
Performance & Outlook
$SFLM will remain a top profit pick for me throughout 2022 for self-evident reasons.
It is currently trading well below where its market cap should be both for its predicted 2022 eBay / 1stDibs revenue of $14.4M and for its planned 10 x revenue ahead with the NFT Divsion, Metaverse Division, Bitcoin enterprise and acquisitions under the Collectibles Marketplace Strategy.
The company exceeded its 2021 revenue growth target of 30% - achieving $10M+ / 35% [see relevant sections above].
$SFLM was also my predicted and actual top profit earner in both 2021 and 2020 due to the extent and frequency of its probable short squeeze runs. As a long-term project, this enables more shares being held for future growth and uplisting to be effectively converted to "free" by trading a portion of the overall inventory on significant moves - particularly on interim peaks around .0150.
It pays to be ready at all times for surges, uplisting to OTCQB and the long-term.
Continued large profit trading opportunities are anticipated ahead throughout 2022 and future years for those who maintain a large inventory of shares at various price points. Having plenty of shares - you don't need the cheapest - avoids the need to chase every time it runs and also locks up an ever increasing % of the relatively low float and thereby deprives new interest of cheap shares.
Cancel any left over ask sell orders at close to get the maximum gap up at each open.
Expect .02+ at some point ahead in 2022 - and much higher in the longer term as the up to 10 x revenue from the NFT Division, Metaverse Division, Bitcoin and Collectibles Marketplace Strategy kicks in (see forecast in earlier section) - and repeat runs in the meantime to .01 > .0150 - as the following catalysts play out:
- Awareness in the wider trading / investing community of the proven success and future potential of SFLMaven.
- Weekly eBay sales revenues visible to all share holders and potential shareholders on a continuous basis.
- Updates from the company on sales weekly and via PRs regularly.
- Updates on the progress of the Metaverse Division every week or so.
- Updates on the progress of the Bitcoin enterprise.
- Further share reductions under the Shareholder Protection Initiative.
- 2022 Q1 filings - due around May 17.
- Launch of SFLMaven's own on-line store - in addition to eBay.
- Broadening its multi-channel digital strategy [source: PR July 15].
- Exploring other sales channels outside of eBay to diversify and expand its reach [source: PR July 15].
- Addition of a Shopify store - launch TBA [source: 8th video]
- Nationwide expansion of the NFT Division of SFLMaven.
- Collectibles Marketplace Strategy - acquire up to 10 x existing collectibles companies.
- Build revenue of each company to that of the current SFLMaven Jewelry Division - $1M+ most months of the year in 2021 / $1.17M+ per month now.
- Completion of audit to become "Fully Reporting"
- Uplist to OTCBQ.
Websites / Social Media
SFLMaven website: https://www.sflmaven.com/
SFLMaven - eBay on-line store: http://www.ebaystores.com/SFLMAVEN-ANTIQUES-JEWELRY-FINE-ART
SFLMaven - 1stDibs on-line store: https://www.1stdibs.com/more-from-seller/jewe...Pk=j_23032
SFLMaven Twitter: https://twitter.com/sflmaven
SFLMaven Instagram : https://www.instagram.com/sflmaven/?hl=en
SFLMaven Facebook: https://www.facebook.com/sflmaven/
SFLMaven Annual Revenue - Weeks 1-17
Latest update for Week 17 ending April 28, 2022
Previous Total Weeks 1-16: $4.459M
Revenue This Week 17: $0.253M
2022 Total Weeks 1-17: $4.712M
Note 1: Above totals derived by adding the weekly sales figures given by the company via Twitter each Friday. Totals in PRs put together by their media relations firm - and those that eventually appear in filings - may differ slightly.
Note 2: The majority of the revenue comes in each Thursday when the weekly auction ends.
Note 3: Estate items sold on eBay for almost 19 years - est June 2003 - revenue is limited only by the inventory available each week. This has been clearly demonstrated several times when desirable items were bought ahead of the auction eg "Buy It Now" sales August 1-4, 2021 were $51,696 and March 4-9, 2022 were $61,056 including a $35,000 item.
Note 4: 2021 Total Revenue: $10.001M.
Note 5: Increased cash from Public Offering = increased inventory = increased revenue over the past 11 weeks of $298K + $319K + $256K + $362K + $355K + $283K + $353K + $311K + $214K + $273K + $253K = $3.277M - average $298K per week compared to an average of $192K per week in 2021. This additional [$298K - $192K] x 11 = $1.166M represents 55% growth so far in 2022 on top of 34.8% already achieved in 2021.
Note 6: Pro-rata estimate for 2022 revenue - based on sales in Weeks 1-17 and not including the anticipated additional new revenue streams from the Metaverse Division, the NFT Division, Bitcoin or acquired collectibles companies - 52/17 x $4.712M = $14.4M.
https://www.ebay.com/sch/i.html?_sofindtype=0...=1&rt=
https://www.1stdibs.com/more-from-seller/jewe...Pk=j_23032
Summary Of Changes In This Update
- Revenue for Week 17: $0.253M.
- Total Revenue for 2022 for Weeks 1-17: $4.712M.
- Pro-rata estimate for Total Revenue in 2022: $14.4M.
- Update to "2022 Onwards Price Possibility - Based On Correct Market Cap For Revenue" section: $0.0800 / $0.0940.
- Amended Share Structure to reflect 206.25M reduction in Outstanding Shares.
- Links to PRs on April 26 and April 28.
- Links to update on April 27.
- Link to Business Article - Getting Married In the Metaverse.
Backstory - October 2020 > July 2021
SFLMaven is a "beyond well-established" [company's description] jewelry business which has operated successfully on eBay since June 2003 - almost 19 years.
It effectively went public when acquired by the former ticker $SKDI in October 2020.
At the same time, $SKDI divested itself of Hakuna and Numuni.
CEO of SFLMaven became CEO of $SKDI wef October 12, 2020.
Significant further information about the success to date of SFLMaven and plans ahead have been given in 14 x videos [see links below].
The CEO has confirmed that he sees no reason for a reverse stock split. [source: PR dated October 9, 2020 announcing CEO takeover].
On / around February 18, 2021 the company applied for a name change of the then current ticker $SKDI to "SFLMaven" and a ticker change.
The name "SFLMaven" and ticker "SFLM" came into effect March 30, 2021.
$SFLM is now re-focused on a serious revenue generating business and - having divested itself of non-core businesses - is set to deliver shareholder value.
SFLMaven now also sells at 1stDibs [source: Twitter July 8, 2021]
Future Intent
- Increase inventory to increase sales volume.
- Build out own professional on-line retail site - already being worked on [source: 3rd video].
- Increase shareholder trust by delivering dependable growth month after month and Q after Q.
- Deliver "fantastic shareholder value".
- Emphasize differentiation from other OTC companies - get the word out that it is an undervalued "diamond in the rough" that already keeps cranking out $Ms in revenue month over month [source: 4th video].
- Diversify over more platforms [source: 4th video].
- Expand the new Non-Fungible Token (NFT) Division [source: 9th video and PRs September 21 and 23]
- Already signed first renowned NFT artist - draws live crowds up to 30,000 people [source: PR dated October 15] and a second NFT artist [source: PR dated October 19].
- Plans to recruit local NFT artists to expand Nationwide [source: 11th video].
- Develop a Collectibles Marketplace Strategy by acquiring around 7 x collectible companies - and grow using proven business model - to same revenue level as original SFLMaven Jewelry Division - see more detail in specific section below [source: 9th video and PR dated September 21].
- In the longer term, looking to acquire 8-10 collectibles companies over 5 years [source: 11th video].
- Diversify and grow another significant revenue stream with a Metaverse Division [source: 14th video]
- Initiating audit with goal of filing Form 10, becoming fully reporting company and uplist to OTCQB - so we can expect a sustained .01 bid at some point ahead - have plenty of shares from current levels [source: 7th Video].
- Reduce shares available through the multi-stage Shareholder Protection Initiative [see relevant section below]
Expansion Announcement - September 16, 2021 [source: 9th video]
Start acquiring other collectible companies to create a coalition that uses the well-established already succesful SFLMaven platforms, connections and growth model.
Already in discussion with a few companies - looking to acquire 6 or 7 - such as those specializing in: baseball cards, comic books, handbags, toys, stamps and sports memorabilia.
Plan is to build each to have the same size revenues as SFLMaven Jewelry Division - currently around $1M > $1.17M+ per month.
In addition, has formed a NFT Division of SFLMaven.
https://vimeo.com/606644545
Key Points - CEO 13th Video
- "King of eBay" - $140M in sales over 18+ years - in high quality jewelry.
- Strong 2021 Q4 performance - jump in growth.
- Rise in overall sales to $2.5M in Q4 - up 20% on 2020.
- This is just on core jewelry model - moving into addtional revenue streams with NFTs, Metaverse and cryptocurrencies.
- Average item sale price: $845 - up 10%.
- High demand for vintage quality watches, yellow gold, stackable and chunky jewelry - all making a comeback.
- Customers have confidence to buy high price items - like Rolex watches - as a 3rd party authenticator is used.
https://vimeo.com/673267050
Key Points - Formation of Metaverse Division / CEO 14th Video - PR'ed February 11, 2022
- $305K+ in sales in Week 5 - including $266K from just the "Thursday Night Auction" - looking forward to many more weeks like that [already achieved].
- Great business model - every day is someone's birthday or anniversary - always have items at "Buy It Now" with next day shipping.
- Metaverse explained in video from 01:28 - view via link below.
- New Metaverse Division is going to provide a huge additional revenue stream.
- For example, accessories bought by 350M users of just one free game on the Metaverse in 2020 - "Fortnite" - had revenue of $5.7 Billion in one year.
- Revenue comes from "microtransactions" - people accessorising their avatars at $1 > $10 at a time.
- $SFLM will be offering jewelry, collectibles and art as accessories - so easy for them to do as they have items to photograph all the time and an NFT Division - from their own Metaverse real estate store.
- $SFLM wants to be on the front-lines for accessorising in the Metaverse.
- Starting immediately - going to be a big deal - will be making lots of announcements reporting progress over the coming weeks and months.
- Will be choosing and announcing which Metaverse they will be jumping into first within the next week or so [now done.] Then purchasing the "real estate" [now done] within it and building the "store" - just like in the real world.
- Completely separate from the core business.
- Metaverse Divison will be funded with revenues from the core Jewelry Division business.
https://vimeo.com/675954496
Key Points - 2021 Annual Report - Filed March 30, 2022
As at December 31, 2021 compared to December 30, 2020
Total Current Assets: $1,385,723 - up from $400,144 - up 246%
Total Assets: $1,977,288 - up from $838,272 - up 135%
Total Sales Income: $11,092,725 - up from $8,473,292 - up 31%
Less Returns & Allowances: ($1,090,841) [9.8% of sales] - ($1,057,482) - [12.4% of sales] - Return Rate reduced by 26.5%
Total Sales: $10,001,884 - up from $7,415,810 - up 34.87%
Total Cost of Goods Sold: $8,614,698 compared to $8,235,908
Gross Profit: $1,387,186 compared to ($820,098) - improved by $2,207,284
Total Operating Expenses: $1,688,386 compared to $1,870,088 - reduced by 10%
Operating Income: ($301,200) compared to ($2,690,186) - improved by $2,388,986
Net Income: ($301,020) compared to ($4,450,475) - improved by $4,149,455
Cash At Beginning of Period: $3,392
Cash At End of Period: $264,833 - up $261,441
Key Points - 2021 Achievements in Breakout Year PR Dated April 1, 2022
2021 Performance Highlights:
[confirms my analysis of the 2021 Annual Report in section above]
Total Sales: $10M+ - up 35% year over year.
Ending Inventory: $1.12M - up 184% year over year
Gross Profit: $1.4M - up over $2.2M year over year
Net Income: ($301K) - up over $4.1M year over year
Total Cash on Hand: $265K - up over 5,000% year over year
Total Buyers: up 15% year over year
Repeat Buyers: up 20% year over year
CEO Comments:
"The Company saw strong growth across key metrics reflecting better execution as well as an improving macro environment"
"The Company also benefited during the second half of the year from a competitive advantage over other jewelry and luxury goods sellers due to a lack of dependence upon a global supply chain and manufacturing foundation."
"The Company is already on pace for even stronger growth in 2022, which may be further augmented by the implementation and launch of SFLMaven’s metaverse strategy as it lays a foundation to become the first native dealership of high-end vintage digital jewelry NFT items for avatar use in the metaverse."
“2021 was a breakout year for the Company, even though it is already being sharply outpaced by our performance thus far in 2022”
“We saw tremendous gains in every major metric and achieved gross profitability through improved efficiency, better product sourcing, increased web presence and traffic, and more repeat customers."
"We also ended the year with a much bigger stockpile of cash and product inventory, laying a foundation for the explosive growth we have seen so far in 2022.”
Key Points - Record Setting March 2022 Performance PR Dated April 8, 2022
- Sales Growth: 51% year over year.
- Annual Run Rate: over $14.4M in total topline sales.
- March 2022 Revenue: $1.21M - up 51% year over year.
- Total Sales: up 49% on a sequential monthly basis.
- Average Sales Price Per Item: nearly $900
- Items Sold: 1,362 - up 66% on a sequential monthly basis
- New Company record for total sales.
“So many factors are coming together this year, but the most important appears to be our market positioning”
“Most of our competitors are seeing volume and pricing offset by supply chain limitations. Because we aren’t dependent on complex logistics or manufacturing dynamics, our model has created a tremendous opportunity to pick up market share, and we are delivering on that premise and picking up record numbers of new and repeat customers along the way, suggesting this period is not only offering SFLMaven a windfall on pricing and volume but a sticky competitive advantage on branding and market identity.”
"During the month of March 2022, the Company managed to set new multi-decade records in total sales, product pricing, and unit sales volume as demand for high-end goods grows in an environment defined by supply shortages for precious metals, rare goods, and luxury items."
"The Company remains committed to its model as a convenient, market-leading auction-based distributor of vintage jewelry and high-end luxury goods through its top eBay store while working to expand to additional outlets."
"SFLMaven is also continuing to prepare for the launch of its metaverse strategy, which will feature NFT-based wearables centered around luxury vintage digital jewelry for avatars through its soon-to-open metaverse store in Decentraland."
“We are now on pace for our best year ever on the back of record sales from our core in-real-life jewelry business as we work toward the launch of our digital NFT presence, which we continue to believe holds tremendous potential given our first-mover positioning.”
Metaverse Division - Rationale / Progress of Setup
The new additional $SFLM Metaverse Division - already in the process of being set up - is going to be a huge additional revenue stream.
For example, accessories bought by 350M users of just one free game on the Metaverse had revenue of $5.7 Billion in just one year 2020.
$SFLM will be offering jewelry as accessories - so easy for them to do as they have items to capture images of all the time - on their own Metaverse store.
The company is already making exceptionally rapid progress on getting the Metaberse Division up and running:
- Formation announced - PR'ed February 11, 2022.
- Closed the purchase of the "real estate" in Decentraland - PR'ed March 4, 2022.
- Hired a digital design consultancy to direct the company’s Metaverse presence - PR'ed March 11, 2022.
- Announced would be attending one of the biggest Cryptocurrency conferences in the world in April - Bitcoin Miami 2022 - to make essential connections as it rolls out the Metaverse venture - Twitter update March 24, 2022.
- Announced development of Metaverse Story in Center of Decentraland had begun - Twitter update March 25, 2022.
- Announced partnering with Metaskins Studios SAS for the design and creation of the Company’s metaverse presence at its real estate plot in Decentraland - PR dated April 28, 2022.
Next step will be build-out of the "store" - then the additional revenue stream - on top of the $14.4M expected this year from the Jewelry Division - can commence.
https://vimeo.com/675954496
Performance / Achievements
- 2020 top line revenue: $7.4M - despite challenges of COVID-19 in sourcing inventory at estate sales [source: 2020 Annual Report].
- 2021 target was to increase revenue by 30% [source: 2nd video] - achieved $10M+ up 35% [source: PR April 1].
- Reached the 100K Postive Feedback major milestone for its eBay store on October 7, 2021 [source: PR October 12, 2021].
- $1.615M in capital for increased inventory raised through the first phase of the Public Offering.
- Operating expenses reduced by 10% in 2021 [source: 2021 Annual Report]
- Total Buyers: up 15% in 2021 over 2020.
- Repeat Buyers: up 20% in 2021 over 2020.
- 2022 revenue for Weeks 1-17 - already $4.712M.
- Additional $1.116M in sales Weeks 7-17 compared to overall 2021 weekly average due to increased cash flow and hence inventory.
- Public Offering worked exactly as planned - so 300M shares cancelled as first step of Shareholder Protection Initiative.
2022 Onwards Price Possibility - Based On Correct Market Cap For Revenue Figures Provided By Company - As At April 29, 2022
$SFLM revenue in 2021 was: $10.001M
$SFLM eBay/1stDibs 2022 revenue estimate - not including additional revenue streams from NFT Division, Metaverse Division and Bitcoin - based on Weeks 1-17: $14.4M
Multiple x 10:
- SFLMaven jewelry core business.
- Add 7 x collectible companies and grow to same level.
- Add NFT Division of SFLMaven.
- Add Metaverse Division of SFL Maven.
10 x $14.4M = $144M
Market Cap based on Total Outstanding Shares of 1.809 Billion: $0.0800.
Price based on Restricted still being Restricted or the company insiders / lenders choosing to keep if any go Unrestricted in 2022 [none have so far] - so based on Unrestricted Outstanding Shares of 1.493 Billion: $0.0940.
Short term for just the Jewelry Division revenue: $0.0080 / $0.0094.
This section will be updated on an ongoing basis as revenue increases or if there is any change to the share structure.
CEO Videos
1st Video - PR'ed October 9, 2020:
https://vimeo.com/466211275
2nd Video - PR'ed November 2, 2020:
https://www.youtube.com/watch?v=NP2lBMixGZ8
3rd Video - PR'ed April 9, 2021:
https://vimeo.com/534192493
4th Video - linked released via Twitter May 6, 2021:
https://vimeo.com/546029691
5th Video - link released via Twitter May 12, 2021:
https://www.youtube.com/watch?v=IqBPN1W097o
6th video - link released via Twitter June 7, 2021:
https://vimeo.com/558582193
7th Video - link released via Twitter June 9, 2021:
https://www.youtube.com/watch?v=J6FaPp0p22k
8th Video - found on Money TV September 2, 2021:
https://vimeo.com/596165761
9th Video - linked via Twitter September 16, 2021:
https://vimeo.com/606644545
10th Video - linked via Twitter September 20, 2021:
https://drive.google.com/file/d/1tw-b7-qSLOXj...G3m78/view
11th Video - linked via Twitter October 15, 2021:
https://vimeo.com/632111482
12th Video - PR'ed February 4, 2022:
https://www.nasdaq.com/videos/valentines-day-...wsource=cl
13th Video - PR'ed February 7, 2022:
https://vimeo.com/673267050
14th Video - PR'ed February 11, 2022:
https://vimeo.com/675954496
Corporate Video - Released April 8, 2022
https://twitter.com/i/status/1512415744105099269
Current Tier - OTC Pink Current
https://www.otcmarkets.com/stock/SFLM/overview
Plans to uplist to OTCQB - will require sustained bid above .01.
Public Offering
A Public Offering of at .0050 to raise capital to increase the inventory to increase sales by a target of 30% in 2021 was filed on January 28, 2021.
The Public Offering Statement was updated on May 18, 2021 to change the price to .0046 and it was confirmed that money was already coming in.
With the sales increase target already exceeded by the end of Q3, a SEC Form 1-Z Public Offering Exit Report was filed on December 9, 2021 showing that:
- $1.615M in capital was raised in 2021.
- Only 352.5M of the 2.2 Billion maximum offered from October 10, 2019 were sold at .0046. The majority of these shares have probably already been traded on previous runs (see Share Structure section notes).
From December 16, 2021 onwards, there has been a Public Offering of 2 Billion maximum offered at prices that are varied periodically to offer a discount to institutional level investors / large account traders who can meet the minimum of $50K initial purchase, minimum of $10K follow-on purchase and other relevant qualifying criteria.
The increase in Unrestricted Outstanding Shares posted on February 9, March 11 and March 31, 2022 corresponded to a probable 8 x $50K / 62.5M share investments.
The increased cash available from the Public Offering enabled more inventory to be bought. This has already resulted in around $1.166M more in revenue in 11 weeks [$298K + $319K + $256K + $362K + $355K + $283K + $353K + $311K + $214K + $273K + $253K = $3.277M - average over $298K per week compared to an average of $192K per week in 2021 - [$298K - $192K] x 11 = $1.166M. This represents 55% growth so far in 2022 on top of 35% already achieved in 2021.
Key Points - New Shareholder Protection Initiative PR'ed April 22, 2022
- CEO voluntarily returning 300M shares of common stock to the Company’s treasury.
- This is an initial step in $SFLM's newly initiated shareholder value protection campaign.
- It will reduce outstanding shares to protect SFLMaven shareholders from dilution risk.
- $SFLM's "financial reality has shifted over recent months" - see results from increased cash flow over last 11 weeks - "offering an opportunity to drive value for our shareholders in many ways, including proactive measures designed to eradicate dilution risk”.
- The 300M shares being returned is just the first step and alone will reduce the current outstanding shares by 15%.
- The 15% reduction "directly helps our other shareholders access value as the supply of shares drops and the potential for those shares to come into the market as share sales is eliminated."
- SFLMaven management "is committed to establishing a shareholder-friendly relationship with its common stockholders. Cash flows derived directly from operations so far in 2022 have granted the Company room to tighten up its capital structure."
- "Additional proactive measures targeting this agenda will be announced in future communications."
https://www.otcmarkets.com/stock/SFLM/news/st...id=2190730
Share Structure - Updated April 26, 2022
Verified Profile - updated at least monthly.
Authorized Shares: 5,000,000,000 [same as in January 2020]
Outstanding Shares: 1,809,275,173 [down 206.25M]
[up 341.25M in 11 months September 2020 > August 2021 - no change August 2 > September 8 - up 43.75M September 9 > October 8 - no change October 9 > January 20 - up 187.5M January 21 > February 9 - up 281.25M February 10 > March 11 - up 93.75M March 12 > March 31 - down 206.25M April 1 > April 26]
Restricted: 315,504,231 [down 300M]
[up 20M in 11 months September 2020 > August 2021 - no change in last 3 months May to August 2, 2021 - down 50M August 2 > September 8 - no change September 9 > March 31 - down 300M April 1 > April 26]
Unrestricted: 1,493,770,942 [up 93.25M]
[up 321.25M in 11 months September 2020 > August 2021 - up 50M August 2 > September 8 from formerly Restricted - up 43.75M September 8 > October 8 - no change October 9 > January 20 - up 187.5M January 21 > February 9 - up 281.25M February 10 > March 11 - up 93.75M March 12 > March 31 - up 93.25M April 1 > April 26]
Float: 1,100,020,942 [unchanged - as at March 31, 2022]
Note 1: It is only the Unrestricted Outstanding Shares / Float count that is relevant to immediate trading. Relatively low at 1.49B for a stock in the .0010 > .25 price range.
Note 2: The 252.5M increase in the Unrestricted Outstanding Shares count in 10 months September 2020 > July 2021 was not significant to the top long-term traders of $SFLM.
Note 3: Way more than that increase over 220+ trading days was traded in just a dozen of them - for example: 65M in just 2 days on March 3-4, 30M on March 18, 365M on March 24, 57M on March 25, 99M on March 29, 28M on April 1, 136M on April 5-9, 50M on April 7, 28M on April 8, 21M on April 29 & 35M on May 4 [914M in just those 12 days].
Note 4: The 68.75M increase in July 2021 was not significant to the top long-term traders of $SFLM. 578M were traded in the 20 trading days concerned - including 286.5M on July 15, 49M on July 16 and 112.75M on August 4 [448M+ in just those 3 days alone].
Note 5: The 50M increase in August 2021 - all formerly Restricted shares held by insiders - was not significant to the top long-term traders of $SFLM. 343M were traded in the 27 trading days concerned - including 112M on August 4 when it ran .0042 > .0064 (52%) and 50M on August 13 when it ran .0040 > .0051 (27.5%).
Note 6: The 43.75M increase in September 2021 was not significant to the top long-term traders of $SFLM. 282M were traded in the 22 trading days concerned - including 71M on September 21 followed by another 60M October 5+6.
Note 7: The 187.5M increase January 21 > February 9 was not significant to the top long-term traders of $SFLM. 304M were traded in the 20 days concerned - including 52M + 71M + 82M + 51M on February 4-9 [256M in just those 4 days].
Note 8: The 187.5M increase equates exactly to 3 x minimum $50K / 62.5M investments at the Public Offering.
Note 9: The 281.25M increase February 10 > March 11 was not significant to the top long-term traders of $SFLM. 821M were traded in the 30 days concerned - including 82M on February 17, 64M on February 22, 80M on February 23, 58M on February 28 and 62M on March 1 [346M in just those 5 days].
Note 10: The 281.25M increase could equate to 4 x $50K / 62.5M initial investments plus some $10K follow investments or payments for services such as accountancy / PRs.
Note 11: The 93.75M increase March 12 > March 31 was not significant to the top long-term top traders of $SFLM. 7 60M shares were traded during the period including 218M on March 31 alone.
Note 12: The 93.75M increase April 1 > April 26 was not significant to the top long-term top traders of $SFLM as 644M shares were traded during the period and a further 248M April 27-29 - including 130M on April 27.
Note 13: The increased cash available brought in over the last 11 weeks had has enabled sales to be increased by $1.166M during the period [see Public Offering section above].
Note 14: The Public Offering having worked as required - as shown above - the CEO has returned 300M shares to the treasury thereby effectively cancelling the equivalent of the shares sold to bring in $240K in capital.
PRs / Updates Since February 18, 2021
Ongoing PR campaign with 63 releases already.
Items referring to achievements surpassed by later results in 2021 and 2022 deleted.
2021
News - June 10. SFLMaven Celebrates 18 Year Anniversary and Transition to Public Company.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=306755
News - July 20. SFLMaven Announces New Sales Channel Launch on 1st Dibs, a Leading Luxury Goods Online Marketplace.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=312366
News - September 21. SFLMaven Announces New Collectibles Marketplace Strategy with Focus on Acquisitions and Digital Auction Leadership in NFTs and Other Unique Items.
Company to Enter $370 Billion Collectibles Space to Leverage Digital Auction Expertise and Augment $MM Existing Luxury Goods Business.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=321684
News - September 23. SFLMaven Announces Further Details on the Company’s Emerging NFT Strategy.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=322131
News - September 29. SFLMaven Announces LOI with First Talented Artist for Creation of Unique NFT Portfolio.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2008065
News - October 12. SFLMaven eBay Online Store Surpasses 100K Positive Feedbacks.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2018511
News - October 14. SFLMaven Announces Signed Agreement with First NFT Artist for 50 Unique Works.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=325237
News - October 19. SFLMaven Signs Second Talented Artist for Expansion of Unique NFT Portfolio.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2025011
Update - November 11. How NFTs Create Value.
https://hbr.org/2021/11/how-nfts-create-value
https://twitter.com/SFLMaven/status/1458849398381858821
2022
News - February 11. SFLMaven CEO Joe Ladin Discusses Metaverse Strategy on MoneyTV.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=343304
News - February 17. SFLMaven Announces Plan to Purchase Metaverse Real Estate to Establish Virtual Jewelry Operations in Decentraland.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=344206
News - February 24. SFLMaven on Pace for Significant Revenue Growth in 2022 as Company Finalizes Purchase of Metaverse Real Estate.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=345136
News - March 4. SFLMaven Finalizes Decentraland Real Estate Acquisition to Establish the Company’s Virtual Vintage Jewelry Metaverse Store.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=346460
News - March 11. SFLMaven Hires Chicago Digital Design Consultancy to Direct Company’s Metaverse Presence.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=347469
News - March 15. SFLMaven Announces New Company Record for Weekly Sales, Pulling in $362k for the Week Ended March 10.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=347887
News - April 1. SFLMaven Provides 2021 Annual Performance Metrics Following Breakout Year.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=350535
News - April 8. SFLMaven Announces Record Setting Performance in March 2022.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2178908
Update - April 11: "Another #Bitcoin conference in the books! Bitcoin 2022 Miami was amazing and very inspiring. We will continue to keep adding Bitcoin to our balance sheet each week."
https://twitter.com/SFLMaven/status/1513529516051816450
Update - April 13: "$SFLM shareholders - Excited to announce that we just made our second Bitcoin purchase since we announced that we are adding Bitcoin to our balance sheet. This is just one important component for digital strategy which will position us for exponential long term growth."
https://twitter.com/SFLMaven/status/1514253658296397828
Update - Apriol 14: "Shareholders The design of our metaverse store will be stunning. This will be a unique twist of art deco meets digital landscape. Please stay tuned for updates."
https://twitter.com/SFLMaven/status/1514671596212035588
Update - April 15: "$SFLM shareholders we are working on a unique interactive experience in our metaverse store that will excite all jewelry shoppers to the core."
https://twitter.com/SFLMaven/status/1515029059033575426
Update - April 19: "$SFLM shareholders Things are going great with our upcoming metaverse store. New doors are opening and we are able to make it even more interactive and exciting than we were originally planning."
https://twitter.com/SFLMaven/status/1516431623566340107
Update - April 20: "$SFLM shareholders Metaverse plays are crucial to any business model right now. Those businesses not considering it or not getting involved will be left behind. Having a metaverse presence will be as basic as having a website in the next few years."
https://twitter.com/SFLMaven/status/1516790949002756103
News - April 21. SFLMaven to Accept Bitcoin as Payment for Product Sales and Begins to Diversify Cash Holdings to Include Bitcoin with Series of BTC Allocations.
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=353277
News - April 22. SFLMaven CEO Returning 300 Million Common Shares to Treasury as Initial Step in New Shareholder Protection Initiative.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2190730
News - April 26. SFLMaven Announces Another Explosive Thursday Night Auction, Pulling in $247K in Sales on Thursday April 21.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2193289
Update - April 27. "Attention $SFLM Team! We just added to our #Bitcoin position."
https://twitter.com/SFLMaven/status/1519389273992142848
News - April 28. News. SFLMaven Partners with MetaSkins Studios to Launch Vintage Digital Jewelry Wearables Metaverse Store.
https://www.otcmarkets.com/stock/SFLM/news/st...id=2196808
Business Article - September 23, 2021
"Joseph Ladin of SFLMaven Corporation: Invest in all of your stakeholders”
https://thriveglobal.com/stories/2599162/
Business Article - December 31, 2021
"SFLMaven Corp, The ‘Amazon.Com Of Collectibles,’ Expands Into NFT Market… And Could Change NFT Ecommerce For Good"
https://marketsherald.com/sflmaven-corp-the-a...-for-good/
Business Article - January 27, 2022
"SFLMaven: The Future Of Collectibles In The Online Marketplace"
https://marketsherald.com/sflmaven-the-future...rketplace/
Business Article PR - February 11, 2022
"Understanding the Metaverse as an Investment Opportunity"
https://www.marketwatch.com/press-release/und...2022-02-11
Analysis Video - Penny Stocks Today - Released February 17, 2022
"The King of eBay is Diving into NFTs!!"
https://www.youtube.com/watch?v=I3zdLR0wRsI
Business Article - Getting Married In the Metaverse - April 23.
https://www.thedailybeast.com/metaverse-weddi...l-the-rage
Trading Patterns
Note 1: Details of runs in 2019 and 2020 of up to 433% have been deleted - still available to view in the contemporaneous record here.
Note 2: Now that we are expecting runs of 1000% > 2000% in 2022 from current levels, details of 8 x runs less than 84% in 2021 have been deleted - still available to view in the contemporaneous record here - to make breakout patterns in a new tax year more evident. In addition, some details of stages observed in previous short squeezes has also been deleted.
2021
Started breakout from .0038 (previous close) > .0050 on January 6, 2021
Ran from .0052 > .0064 on February 9 - 23%
Ran from .0062 > .0080 on February 10 - 29%
Ran from .0073 > .0091 on February 11 - 25%
Ran from .0070 > .0088 on February 18 - 26%
Ran from .0076 > .0091 on March 3 - 20%
Ran from .0086 (previous close) > .0197 (then new 2021 high) on March 24 - 129%
Ran from .0092 (previous close) > .0169 on March 29 on just under 99M traded - 84%
Ran from .0169 (previous close) > .0200 (new 2021 high) on March 30 - 18%
Ran from .0127 (previous close) > .0160 on April 1 on just 28M traded - 26%
Ran from .0098 (previous close) > .0119 on April 8 - 21%
Ran from .0060 (previous close) > .0117 on July 15 - 95%
Ran from .0018 (days prior) > .0030 by December 14 - 66%
2022
Ran from .0018 > .0024 on February 4 - 33%
Started move off 2022 bottom .0008 on March 1 > .0014 by March 7+8 - 75%
Ran from .0008 (previous close ask) > .0011 on April 22 - 37.5%
Ran from .0009 (previous close ask) > .0012 on April 27 - 33%
Maintained same bottom range - predominantly .0020 > .0052 (10% > 25% of the anticipated .02+ break) - for 71 trading days to December 31, 2021 as new interest tried bidding first but also bought some on the ask. By then, 823.3M shares - 98.3% of the low Unrestricted Outstanding Shares count at the time - had been bought September 22 - December 31. As the balance at higher prices are held by longs, this should make it extremely thin to the upside in the .0052 > .02+ range.
Increases in the Unrestricted Outstanding Shares over the last 120 days have not been significant to the top long-term traders of $SFLM as a proportion of the total volume traded (see relevant section above) and the greatly increased revenue achieved over the past 17 weeks - particularly the last 11 weeks - due to increased cash available for inventory is clearly evident.
On April 22, $SFLM launched its Shareholder Protection Initiative. The first step is a reduction of 300M shares - effectively cancelling out all the recent increases that brought in $240K in capital - which in turn enabled an additional $1.166M in revenue. More reductions are planned ahead.
Expect a dramatic move up anytime we get sufficiently large buys set across several successive asks - taking out any walls put up by any legacy debt holders or those that attempt to manipulate the price down by a combination of shorting and walked down, often "fake" walls - by which I mean cancelled when hit without filling.
When traders fail to hit the ask aggressively enough at the open , any legacy debt holders will continue to trade at current levels. When the ask is hit aggressively enough across asks, MMs acting for legacy debt holders move up. We should get past mass 1-tick flippers by .0015 and be back to a more normal few M per .0001 to .0015 > .0020 then much thinner still after that.
Any manipulators leave themselves open to getting short squeezed - as happened in 2021 on March 24 and March 29 for 129% and 84% runs and again on July 15 for 95%. During several runs, legacy debt holders have been observed to push bids up and not start daily selling on the ask until a peak is reached.
A number of times in 2021 and 2022, more traders have been willing to hit the ask above hold back attempts to top up their inventory of shares for trading throughout 2022 - especially during the phase when the company starts its qualification attempt to uplist to OTCQB which will require a sustained bid above .01 - and for trading on surge moves and short squeezes.
With many traders now known to be watching $SFLM at all times, those that try walking asks down are likely to get taken out by large buys - and lose shares at just the wrong time.
As with all my long-term top picks, knowing who got what where - relative to you by process of elimination - is important when deciding the ratio of shares to keep long-term vs locking in partial profits at peaks in the .01 > .02+ range - as is patience - this is a long-term play throughout 2022 into 2023.
Performance & Outlook
$SFLM will remain a top profit pick for me throughout 2022 for self-evident reasons.
It is currently trading well below where its market cap should be both for its predicted 2022 eBay / 1stDibs revenue of $14.4M and for its planned 10 x revenue ahead with the NFT Divsion, Metaverse Division, Bitcoin enterprise and acquisitions under the Collectibles Marketplace Strategy.
The company exceeded its 2021 revenue growth target of 30% - achieving $10M+ / 35% [see relevant sections above].
$SFLM was also my predicted and actual top profit earner in both 2021 and 2020 due to the extent and frequency of its probable short squeeze runs. As a long-term project, this enables more shares being held for future growth and uplisting to be effectively converted to "free" by trading a portion of the overall inventory on significant moves - particularly on interim peaks around .0150.
It pays to be ready at all times for surges, uplisting to OTCQB and the long-term.
Continued large profit trading opportunities are anticipated ahead throughout 2022 and future years for those who maintain a large inventory of shares at various price points. Having plenty of shares - you don't need the cheapest - avoids the need to chase every time it runs and also locks up an ever increasing % of the relatively low float and thereby deprives new interest of cheap shares.
Cancel any left over ask sell orders at close to get the maximum gap up at each open.
Expect .02+ at some point ahead in 2022 - and much higher in the longer term as the up to 10 x revenue from the NFT Division, Metaverse Division, Bitcoin and Collectibles Marketplace Strategy kicks in (see forecast in earlier section) - and repeat runs in the meantime to .01 > .0150 - as the following catalysts play out:
- Awareness in the wider trading / investing community of the proven success and future potential of SFLMaven.
- Weekly eBay sales revenues visible to all share holders and potential shareholders on a continuous basis.
- Updates from the company on sales weekly and via PRs regularly.
- Updates on the progress of the Metaverse Division every week or so.
- Updates on the progress of the Bitcoin enterprise.
- Further share reductions under the Shareholder Protection Initiative.
- 2022 Q1 filings - due around May 17.
- Launch of SFLMaven's own on-line store - in addition to eBay.
- Broadening its multi-channel digital strategy [source: PR July 15].
- Exploring other sales channels outside of eBay to diversify and expand its reach [source: PR July 15].
- Addition of a Shopify store - launch TBA [source: 8th video]
- Nationwide expansion of the NFT Division of SFLMaven.
- Collectibles Marketplace Strategy - acquire up to 10 x existing collectibles companies.
- Build revenue of each company to that of the current SFLMaven Jewelry Division - $1M+ most months of the year in 2021 / $1.17M+ per month now.
- Completion of audit to become "Fully Reporting"
- Uplist to OTCBQ.
Websites / Social Media
SFLMaven website: https://www.sflmaven.com/
SFLMaven - eBay on-line store: http://www.ebaystores.com/SFLMAVEN-ANTIQUES-JEWELRY-FINE-ART
SFLMaven - 1stDibs on-line store: https://www.1stdibs.com/more-from-seller/jewe...Pk=j_23032
SFLMaven Twitter: https://twitter.com/sflmaven
SFLMaven Instagram : https://www.instagram.com/sflmaven/?hl=en
SFLMaven Facebook: https://www.facebook.com/sflmaven/
SFLMaven Annual Revenue - Weeks 1-17
Latest update for Week 17 ending April 28, 2022
Previous Total Weeks 1-16: $4.459M
Revenue This Week 17: $0.253M
2022 Total Weeks 1-17: $4.712M
Note 1: Above totals derived by adding the weekly sales figures given by the company via Twitter each Friday. Totals in PRs put together by their media relations firm - and those that eventually appear in filings - may differ slightly.
Note 2: The majority of the revenue comes in each Thursday when the weekly auction ends.
Note 3: Estate items sold on eBay for almost 19 years - est June 2003 - revenue is limited only by the inventory available each week. This has been clearly demonstrated several times when desirable items were bought ahead of the auction eg "Buy It Now" sales August 1-4, 2021 were $51,696 and March 4-9, 2022 were $61,056 including a $35,000 item.
Note 4: 2021 Total Revenue: $10.001M.
Note 5: Increased cash from Public Offering = increased inventory = increased revenue over the past 11 weeks of $298K + $319K + $256K + $362K + $355K + $283K + $353K + $311K + $214K + $273K + $253K = $3.277M - average $298K per week compared to an average of $192K per week in 2021. This additional [$298K - $192K] x 11 = $1.166M represents 55% growth so far in 2022 on top of 34.8% already achieved in 2021.
Note 6: Pro-rata estimate for 2022 revenue - based on sales in Weeks 1-17 and not including the anticipated additional new revenue streams from the Metaverse Division, the NFT Division, Bitcoin or acquired collectibles companies - 52/17 x $4.712M = $14.4M.
https://www.ebay.com/sch/i.html?_sofindtype=0...=1&rt=
https://www.1stdibs.com/more-from-seller/jewe...Pk=j_23032
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"Per Ardua Ad Astra" - "Through Adversity To The Stars"
A very apposite motto for those who trade successfully in the OTC market..
All posts are my opinion - trade at your own risk.
A very apposite motto for those who trade successfully in the OTC market..
All posts are my opinion - trade at your own risk.
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