Is the statement re: "the leading research and can

Is the statement re: "the leading research and cancer treatment center in NYC" rather than naming the facility a teaser to get people to look closer to find out more about who it is or to target those that wouldn't recognize the name of the facility (MSK) with the degree of professionalism they are choosing with which to potentially partner?  I'm sure there is a reason he put out the notice this way.