$JUPW Jupiter Wellness Appoints E-Commerce & Marke
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announced that it has appointed three sales and marketing executives to its team to drive sales of its science-backed proprietary brands and products.
Over the past two years, Jupiter has built a portfolio of award-winning wellness brands including CaniSun, fitCBD, Jack, Wellness CBD 1937, Black Belt CBD, and Felix Ambrosia, as well prescription therapeutics such as Photosil that have been featured in numerous media outlets including the Today Show, CNN, ABC, CBS, Animal Planet, AdWeek, Bloomberg, The Washington Post, Vogue, BuzzFeed, and Forbes. As the Company continues to expand its clinically tested, science-backed wellness, over-the-counter, and prescription pharmaceutical product pipeline, Jupiter's new sales and marketing team is set to drive revenues from current and new products.
Mohammed Ahmed is an experienced marketing professional specializing in market research, consumer behavior, social media marketing, and demand generation. He was Marketing Manager for Namco USA, where he directed marketing and advertising for $40 million in annual revenues by optimizing user experience through market research, competitive analysis, consumer segmentation studies, and pricing tests. Prior, Mr. Ahmed managed a marketing team at Assistance in Marketing (AIM), a nationwide marketing agency, where he led over 170 projects in industries including pharmaceuticals and biotech. Mr. Ahmed has an MBA from Benedictine University with a concentration in marketing and holds certifications in Google AdWords, HootSuite, Salesforce, & Microsoft.
Jennifer Canon is a research, development, and marketing specialist in the personal care, over-the-counter, prescription pharmaceuticals, and topical care products industries at companies including Hydron Technologies and Greyson International which she co-founded. At Greyson International, she developed, trademarked, and launched eight new skincare products, one of which generated over $100,000 in sales during Ms. Canon's 8-minute segment on The Home Shopping Network.
Guy Shapira is a seasoned digital marketer of nutraceuticals, health, and beauty products and services. He brings multi-decade sales, marketing, and business expertise in search engine marketing and search engine optimization, having managed multi-million-dollar campaigns on platforms including Google Ads, Bing Ads, and Facebook pay-per-click. Mr. Shapira has a proven track record of building e-commerce sales through successful brand marketing, online campaigns, and ads that optimize cost per acquired customer. Having led brands including Dietwatch, a unit of Softwatch, Healthmax, Lowest Cost Rx, Custom Help, Ambrosia Treatment Center, and others, his experience includes multiple digital marketing leadership roles from e-commerce to lead generation, DRM, brand marketing, social, blogs, Google Search Console, Google Analytics, and new website/product/service launches through CRM and Salesforce integration.
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