Key Points - 2022 Year-To-Date Performance Metrics
Post# of 6945
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“The second half of last year showed several dynamics that suggested a spur toward accelerating growth in our vintage jewelry business, but 2022 has dramatically exceeded our expectations thus far."
“At this point, we still have three [now one] Famous Thursday Night Auctions left in the quarter, and we have already matched what we did last quarter."
"At this pace, we could be tracking toward a new threshold of success even without including projections related to the additional value we stand to potentially drive as our Metaverse digital store goes live this year.”
Achievements year over year when there were 3 auctions left to go in Q1 [updated figures with one auction to go]:
- Total Sales: $2.2M+ - up 26% [now $3.025M - up 73%]
- Auction Sales: $1.92M+ - up 30% [now $2.506M - up 70%]
- Average Sales Price Per Item: $954 - up 22%
- Products Sold: almost 2,300 [now almost 2,800]
- Repeat Buyers: up 14%
"Positive trends include rising average sales price per item, more total sales, and a marked increase in repeat buyers, which suggests a higher overall sales growth potential independent of market share."
“The fundamental picture looks great for the core business."
"We continue to benefit from our position relative to the traditional jewelry industry – we have no supply chain issues and we aren’t seeing a margin squeeze driven by rising raw materials pricing because we don’t manufacture our products."
"But most importantly, word is spreading. Web traffic is up substantially. More people know about SFLMaven, and more of our past customers are coming back, which is a terrific signal about our value proposition and our ability to deliver customer satisfaction.”
https://www.otcmarkets.com/stock/SFLM/news/SF...?id=348265
Sales increase calculation:
With 3 auctions to go:
Total sales were $2.2M (per PR) - up 26%
So 2021 was $2.2M x 100 / 126 = $1.746M
Now with one auction to go (after 2 x very high revenue weeks):
Total 2022 sales are $3.025M (per weekly company updates on Fridays)
$3.025M - $1.746M x 100 / $1.746M = 73.25%
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