Craig I think what you're really getting at is the distinction between speculative and safer investors. I'm guessing almost everyone deeply involved in CYDY has a bit of speculative or even gambling streak in them. To a speculator, CYDY is value play here with enormous upside potential. To safer types it's crazy ass no way no revenue high debt high regulatory hurdles. But somebody has to buy those bottoms for life-changing profit potential, while the safer folks jump on once above $10 ... and sell at $25.