NetworkNewsBreaks – Lottery.com (NASDAQ: LTRY) E

NetworkNewsBreaks – Lottery.com (NASDAQ: LTRY) Enters Agreement with T-Mobile, Continues Advancing B2C Growth Strategy

Lottery.com (NASDAQ: LTRY, LTRYW), a leading technology company that is transforming how, where and when the lottery is played, today announced its entry into an agreement with T-Mobile to become the exclusive digital lottery brand for in-vehicle advertising. Lottery.com will work with T-Mobile’s fast-growing ad technology business, Marketing Solutions, to reach audiences through video ads presented on screens inside rideshare vehicles, where user rides average approximately fifteen minutes. Under the agreement, Lottery.com has the right as the exclusive digital lottery brand to execute comprehensive geo-targeted campaigns across a range of highly engaged consumers in jurisdictions where Lottery.com offers its services. “Our exclusive agreement with T-Mobile is designed to quickly gain brand awareness by reaching a technologically savvy and captive audience, … an ideal demographic for our convenient online gaming platform,” said Tony DiMatteo, CEO and co-founder of Lottery.com. “The initial results demonstrate this and have resulted in high engagement and conversion rates. With the launch of targeted marketing campaigns with T-Mobile’s Marketing Solutions team, we continue to advance our B2C growth strategy.”

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