$SMME #News Recent entrants into the biometric credit card

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$SMME #News Recent entrants into the biometric credit card field attempting to copy the SmartMetric Biometric Card have developed fingerprint activated cards that can not be used in all situations that a card user may want to use their card. The limitation is because the European developed cards do not have an internal power source. Instead they must be inserted into a card reader in order to work and perform a fingerprint scan. Unbelievably these cards need the card user to be touching the card's fingerprint sensor while it is inserted in the card reader to work.

This restricts their credit card from working at ATMs that “swallow” the card in whole as well as restaurants that take the card from the table to the front desk to process a card payment.

“An ill conceived biometric credit card that has serious limitations on where a card holder can use it will without a doubt fail as a real life usable product," said SmartMetric’s President and CEO, Chaya Hendrick, today.

“We could have launched a simple biometric credit card that solely relied on the power of a card reader for powering the biometric fingerprint scan, years ago. SmartMetric made the decision for a biometric credit card to be adopted by card issuers and card users alike, it needed to work in all situations that a consumer would like to use their card," said Chaya Hendrick.

SmartMetric has spent a great deal of time and effort in research and development to build into its biometric fingerprint card an internal rechargeable power system that allows its card to be used in all types of card reading situations, even at ATMs that swallow the card as well as sitting at a restaurant table where they take the card from the table to a card reader for processing. In this situation the card holder simply touches the card's fingerprint sensor, the user's fingerprint is scanned and with a biometric match the card is turned on. The card is handed over to the restaurant staff member as a now biometric activated credit card who is then able to take the card away from the table to be processed at the restaurant's card reader.

“We know of no bank that would want to run the risk of facing an outcry from its customers when they find that they can not use their 'biometric' card at their favorite restaurant or when they need to use it at an ATM," said SmartMetric’s President.

The SmartMetric biometric credit card is the only self powered card in the world that a bank can issue to its customers knowing that it will work for their customers anywhere and anytime they want.

Because the SmartMetric biometric card allows the card to be used in all real-life situations and isn’t bound to being held by the user while a transaction is taking place, SmartMetric confidently believes that its biometric card solution is truly the most advanced and leading biometric card product in the world and the only truly practical biometric card solution for consumers and banks alike.

SmartMetric’s Biometric card addresses the multibillion existing chip-based credit and debit card market. Figures published by EMVCo 1 reveal that by year end of 2020, 10.8 billion EMV ® chip cards have been issued by financial institutions and were in global circulation – a massive increase of nearly 1 billion credit and debit EMV ® cards compared to the previous twelve months.

SmartMetric is a USA based company with sales and marketing partnerships in Latin America, Europe and United States. Engineering of the biometric card electronics is done in-house and is the owned intellectual property of the company.

SmartMetric has issued patents and patents pending surrounding its biometric card technology.

To view the SmartMetric Biometric Card please follow this link - Video of the SmartMetric Biometric Card . To view the company website: www.smartmetric.com

1 Data Source: 10 Billion and Counting: What the Latest EMV ® Chip Data Means for Global Payments - EMVCo

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