TAAT™ Chief Executive Officer Setti Coscarella c

TAAT™ Chief Executive Officer Setti Coscarella commented, “As demand from consumers persists for alternatives to regular tobacco cigarettes, buyers in the convenience category are repeatedly tasked with scouting out new and innovative offerings that still provide an enjoyable experience. This is a vicious cycle, as the many ‘new spins’ on alternatives such as vaping rarely get repeat purchases after smokers simply decide to go back to tobacco cigarettes. For this reason, TAAT™ stands right out in a trade show setting as a combustible product with the unique properties of no nicotine and no tobacco. When we began exhibiting at B2B trade shows last July, it became very clear that this was an ideal setting for capturing new wholesale accounts who can place TAAT™ in new markets across the United States. Aside from the fact that our immersive trade show booth setup conveys the value proposition of TAAT™ exceptionally well in a matter of seconds, the buyers are often ready to place an order on the spot. In fact, at many shows it is common for them to place the order and remit payment in the same interaction, with their order dispatched shortly thereafter. We are excited to be ramping up this strategy in 2022, by exhibiting at even more trade shows throughout the country.”