“TAAT™ Twos” Small-Format Samples: Throughou
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Posted On: 02/02/2022 7:14:08 AM
“TAAT™ Twos” Small-Format Samples: Throughout 2021, anecdotes from TAAT™ retailers indicated that smokers aged 21+ were often hesitant to purchase a full 20-stick pack to sample TAAT™ for the first time. Because tobacco cigarettes are not offered in “sample” pack sizes, TAAT™ plans to capitalize on this deficit by offering “TAAT™ Twos”; a two-stick pack of TAAT™ Original, Smooth, or Menthol as an approachable and low-cost option for sampling TAAT™. The Company believes that by lowering the barrier to sampling TAAT™ it could improve conversion rates in settings such as gas stations.
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