Target market is existing smokers The company has
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The company has always targeted existing smokers who are looking for a solution that helps them to give up on nicotine. Coscarella is on the record as saying he believes nicotine to be “the most useless drug ever”. TAAT’s Beyond Tobacco replicates the smell and taste of tobacco, but without the addictive qualities of nicotine. It is designed as a solution that can assist smokers with kicking their nicotine habit.