$GTEH #BreakingNews GenTech’s STORM™ Signs NAT
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Dashawn is one of the world’s most renowned Street Skaters and is currently coming off a very successful season having top place finishes in Street League (silver), and a USA National title. He has also had an impressive medal history at the X-Games® having previously won X-Games Silver in 2019 in Men’s Skateboarding, followed by X-Games Silver in 2021 in Men’s Skateboarding Best Trick and an impressive X-Games Gold in 2021 in Men’s Street Skateboarding.
Skateboarding has exploded in participation and its inclusion in the Olympics in 2020 and with a loyal and enthusiastic fan base, GenTech has identified Dashawn as the perfect brand ambassador for Storm. His influence is apparent in appearances on the X Games video channels which have gained over 100m views, a 439%+ increase on previous years, showing the increased importance of Skateboarding as a sport amongst the target demographic for Storm. A video released by ESPN® on their TikTok channel of Dashawn currently has 3.4m views. Added to the 300+ millions of impressions across TikTok, Snapchat and other social media platforms these are all metrics which are proving essential market penetration points for Storm.
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