TAAT™ Twos” Samples for Retailers: Anecdotal f
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Posted On: 01/20/2022 7:45:14 AM
TAAT™ Twos” Samples for Retailers: Anecdotal feedback from TAAT™ retailers throughout 2020 and 2021 suggested that smokers aged 21+ were sometimes hesitant to purchase an entire 20-stick pack to sample TAAT™ for the first time, therefore suggesting that a small-format sample could bolster trials and conversions. To enhance existing in-store activation tactics, the Company plans to begin distributing two-stick packs of TAAT™ Original, Smooth, and Menthol as part of its wholesale offerings, called “TAAT™ Twos”. Retailers of TAAT™ would then have the option to offer TAAT™ Twos to smokers aged 21+ who are interested in trying TAAT™ without the requirement to purchase a full pack.
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